Amstel Malta Ultra Launches New Campaign With Ese Brume As Ambassador

Amstel Malta Ultra, a no sugar added premium malt drink and one of Nigeria’s biggest supporters of sports, launched a new campaign tagged, ‘Choose your Way to Live’ on Thursday 29 September, 2022 at the Upbeat Center in Lagos.

Structured as a fitness event, the campaign launch doubled as the unveiling of the brand’s newest ambassador: the current Commonwealth champion and three-time African senior champion in Long Jump, Ese Brume; as well as the unveiling of the ‘Choose your way to live’ campaign commercial.

Choose Your Way To Live: Amstel Malta Ultra unveils Ese Brume as ambassador, launches new campaign

Introducing the campaign TV commercial which played for the first time at the event, Portfolio manager, Non-Alcoholic Brands NB Plc, Elohor Olumide-Awe, said, “The Choose Your Way To Live campaign is about celebrating the luxury of choice and finding a drink that works for you and your healthy lifestyle. For us at Amstel Malta Ultra, we aim to empower our consumers to be able to live a balanced and active lifestyle, without the need to compromise on taste or quality of their favorite malt drink and we couldn’t have found a better ambassador that embodies these qualities and we are truly excited to go this journey with Ese Brume.”

Choose Your Way To Live: Amstel Malta Ultra unveils Ese Brume as ambassador, launches new campaign

Choose Your Way To Live: Amstel Malta Ultra unveils Ese Brume as ambassador, launches new campaign

The campaign TV commercial features the newly signed brand ambassador, Ese Brume and Amstel Malta Ultra’s long-time ambassador, Dakore Egbuson-Akande highlighting the luxury of making choices and what it means to choose one’s way to live focusing on Amstel Malta Ultra as the perfect beverage for a wellness journey.

Choose Your Way To Live: Amstel Malta Ultra unveils Ese Brume as ambassador, launches new campaign