Amstel Malta Ultra Launches New Campaign With Ese Brume As Ambassador
Amstel Malta Ultra, a no sugar added premium malt drink and one of Nigeria’s biggest supporters of sports, launched a new campaign tagged, ‘Choose your Way to Live’ on Thursday 29 September, 2022 at...
Amstel Malta Ultra, a no sugar added premium malt drink and one of Nigeria’s biggest supporters of sports, launched a new campaign tagged, ‘Choose your Way to Live’ on Thursday 29 September, 2022 at the Upbeat Center in Lagos.
Structured as a fitness event, the campaign launch doubled as the unveiling of the brand’s newest ambassador: the current Commonwealth champion and three-time African senior champion in Long Jump, Ese Brume; as well as the unveiling of the ‘Choose your way to live’ campaign commercial.
Introducing the campaign TV commercial which played for the first time at the event, Portfolio manager, Non-Alcoholic Brands NB Plc, Elohor Olumide-Awe, said, “The Choose Your Way To Live campaign is about celebrating the luxury of choice and finding a drink that works for you and your healthy lifestyle. For us at Amstel Malta Ultra, we aim to empower our consumers to be able to live a balanced and active lifestyle, without the need to compromise on taste or quality of their favorite malt drink and we couldn’t have found a better ambassador that embodies these qualities and we are truly excited to go this journey with Ese Brume.”



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