The Nollywood Mandate (TNM) is thrilled to announce the sixth edition of the Nollywood Economic Outlook (NEO6.0), a landmark three-day event set to take place from February 27 to March 1, 2025, in Lagos, Nigeria.
The theme, “Glocalisation,” emphasizes the vital need for Nigeria’s creative industry to take the lead in exporting African culture, heritage, and values to the global stage. The event will challenge filmmakers and content creators to craft authentic African stories while embracing innovative filmmaking techniques and leveraging emerging technologies to captivate international audiences.
NEO6.0 will feature a robust lineup of activities, including Keynote Addresses, Panel Discussions, Fireside Chats, Exhibitions, Masterclasses, and a Mini Marathon. These sessions are curated to spark meaningful conversations, foster collaborations, and position Nollywood as a global powerhouse while retaining its cultural essence.
Speaking on the importance of the event, Don Pedro Aganbi, Convener, The Nollywood Mandate, stated: “Nollywood has a crucial role in shaping global perceptions of Africa. Through ‘Glocalisation,’ we can create content that celebrates our identity while appealing to international markets. This event is more than a talent showcase; it’s a call to action to transform our creative industry and set new standards for excellence.”
NEO6.0 will bring together a dynamic mix of industry leaders, including filmmakers, producers, actors, policymakers, and stakeholders from the government and private sectors. They will explore emerging opportunities, address challenges, and chart a sustainable course for the future of Nollywood.
Aganbi explained that the mini marathon is designed as a community-centric activity that prioritizes wellness and promotes a healthy lifestyle. It seeks to inspire individuals members of the creative industry to embrace physical fitness, encourage regular exercise, and raise awareness about the importance of maintaining a balanced and active life.
According to the organizer, “the event serves as a platform to foster social connections, strengthen community bonds, and advocate for overall well-being through collective action.”
Aganbi called on all stakeholders and enthusiasts passionate about the future of Nigeria’s creative economy to participate in this groundbreaking event.
The Nollywood Mandate is a collective of patriotic Nigerians dedicated to the growth and advancement of the country’s creative economy. Through strategic initiatives, collaborative efforts, and impactful events like NEO, the group works tirelessly to build a globally competitive Nollywood rooted in African identity.
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