MTN Nigeria Launches 2025 Edition of 21 Days of Y’ello Care: Driving Digital Inclusion at the Grassroots

MTN Nigeria has officially flagged off the 2025 edition of its flagship employee volunteerism programme, 21 Days of Y’ello Care, with a strong focus on bridging the digital divide in underserved communities.

Held under the theme “Connecting at the Roots – Connecting Communities through Digital Tools”, this year’s initiative runs from June 1 to June 21, 2025, and underscores MTN’s commitment to leveraging digital tools to empower and uplift local communities across Nigeria.

Empowering Communities with Digital Tools

The opening ceremony, held on Sunday, June 1 in Lagos, marked the beginning of a nationwide campaign featuring various training sessions and empowerment activities. MTN employees — fondly called MTNers — volunteered to deliver impactful training in areas such as digital marketing, personal branding, and employability skills.

The initiative aims to increase digital literacy, promote entrepreneurship, and enhance financial inclusion in communities that still face significant barriers to connectivity.

Key Activities for Y’ello Care 2025

As part of the 21-day programme, MTN Nigeria will:

Equip schools and youth centres with digital devices
Conduct digital literacy and skill-building workshops
Deploy community Wi-Fi access points
Support digital entrepreneurship programmes
Launch Y’ello Pods – innovative all-in-one digital hubs for learning, working, and community support

A Legacy of Impact

Speaking at the launch, Karl Toriola, CEO of MTN Nigeria, emphasized the importance of the initiative:

“Y’ello Care matters to us because we’re a digital company operating in a country with so many unmet needs. At MTN Nigeria, we care — and we’re proud to give back directly to the communities we serve.”

Now in its 18th year, 21 Days of Y’ello Care is a pan-African MTN Group initiative that inspires employees to drive positive social change by volunteering their time and expertise. In 2024, MTNers reconstructed a school block at Iwerekun Community High School in Lakowe, significantly improving learning conditions for both students and teachers.