Category: Entertainment

Showmax has revealed its 10 most streamed titles of 2024 in Nigeria, based on unique viewers. Eight out of the 10 titles ranked are local, reaffirming Showmax as the best place to watch homegrown content in Nigeria.

Big Brother Naija Season 9 alongside Showmax Original series Wura, Flawsome and The Real Housewives of Lagos Season 2 emerge top favourites while HBO’s Game of Thrones and its prequel House of the Dragon rank on the list.

The second season of The Real Housewives of Lagos (RHOLagos) broke first-day streaming records on Showmax in Nigeria.

This record beat the first season’s record and claimed the spot as the most-watched Original on its first release day in Nigeria.

The Showmax Original movie Dead Serious, which was among the lineup of releases for the streamer’s February relaunch, also earned a spot on the list.

In alphabetical order, here are the top 10 titles Nigerians watched on Showmax in 2024.

Big Brother Naija S9 (series)
The ninth season of the beloved reality show brought intense competition, drama, and entertainment as contestants fought for the ultimate prize. This season also brought back Toke Makinwa for another season of BBNaija: The Buzz, an exclusive talk show featuring celebrity guests and top BBNaija show commentators that dissect top moments, giving their candid opinions and predictions.

Dead of Night (movie)
A young lady living in a small backwater town joins her friends to rob an abandoned house. They end up unleashing their worst nightmare when they discover that the house is not empty and not everyone in it is human.

Dead of Night is directed by Chiemeka Osuagwu, whose credits includes Far From Home (2022), Blood Covenant (2022), and A Weekend to Forget (2023). The horror movie stars Kunle Idowu, popularly known as Frank Donga, who has been nominated for three AMVCAs (Best Actor in a Comedy in 2015 and 2023, and Best Supporting Actor in 2018).

Dead Serious (movie)
A romantic comedy starring Sharon Ooja, Sabinus, Deyemi Okalanwon and Nkem Owoh, directed by Moses Inwang. When tragedy strikes, a heartbroken Jonny embarks on hilarious attempts to end his life, but ends up discovering the beaty around him.

Flawsome (series)
Flawsome follows the lives of four ambitious friends – Ifeyinwa, Ramat, Ivie, and Dolapo – trying to navigate their personal and professional lives while battling the challenges of being a woman in modern Nigeria. It is a tale of friendship, women’s experiences, and a patriarchal society. The show stars Bisola Aiyeola, Ini Dima Okojie, Sharon Ooja and Enado Odigie. Seasons 1 and 2 are currently available on Showmax.

Game of Thrones (series)
Set in the fictional realm of Westeros, Game of Thrones, based on George RR Martin’s A Song of Ice and Fire books, is a global hit packed with intrigue, battles, and magic as rival families fight for the Iron Throne. With stunning landscapes, epic battles, dragons, and more, the show’s eight seasons have captivated audiences worldwide.

Directed by Alan Taylor, Michelle MacLaren, Miguel Sapochnik, and others, with showrunners David Benioff and DB Weiss, it stars Emilia Clarke, Kit Harington, Lena Headey, Peter Dinklage, Nikolaj Coster-Waldau, Sophie Turner, Maisie Williams, and Sean Bean. Seasons 1 to 8 are currently available to binge watch on Showmax.

House of the Dragon (series)
The reign of House Targaryen begins. George RR Martin’s larger-than-life prequel to the multi-award-winning Game of Thrones follows House Targaryen 200 years before the events of the iconic HBO series.

It depicts the struggle for the Iron Throne after the death of King Viserys I between Princess Rhaenyra Targaryen and her brother Aegon II, as well as the younger brother of the king, Prince Daemon Targaryen. Seasons 1 and 2 are available on Showmax.

My Fairytale Wedding (series)
After a tough breakup, Moji finds love at first sight. Precious struggles with intimacy with her husband, Tima confronts hard truths with Odogwu as tragedy looms. The fan-favourite series features Nollywood veterans like Ini Edo, Ramsey Nouah, Shaffy Bello and Kanayo O Kanayo.

My Flatmates (series)
A situational comedy documenting the lives of four friends who share an apartment. All sorts of chaotic and hilarious things happen as they go about their daily escapades.

Starring Bright “Basketmouth” Okpocha, Steve Onu and Otaghware Onodjayeke. Catch up on Seasons 1 to 8 on Showmax.

The Real Housewives of Lagos S2 (series)
Influential women from Lagos bonded by their love for luxury form a friendship. With this friendship comes bursting personalities, drama, and the need for alliances. All episodes of The Real Housewives of Lagos Season 1 and 2 are now streaming on Showmax, with Season 3 coming to Showmax from 13 January express. The new season will feature Carolyn Hutchings, Mariam Adeyemi Timmer, Laura Ikeji, Sophia Momodu, Adeola Diiadem Adeyemi and Dabota Lawson.

Wura (series)
Set against the backdrop of the gold mining industry, Wura follows the secret lives of Wura Amoo-Adeleke, a perfect wife, loving mother, and the ruthless iron lady and Chief Executive of Frontline Gold Mine.

The AMVCA-nominated drama is back for its third and final season as it dives into the gripping world of Wura, where power, betrayal, and dark secrets collide in a thrilling series finale.

Produced by Rogers Ofime, Wura S3 stars Scarlet Gomez (2023 Nominee AMVCA Best Actress in a Drama), Yomi Fash-Lanso, Martha Ehinome, Ray Adeka, Ego Ihenacho, Lanre Adediwura, Iremide Adeoye, Modesinuola Ogundiwin and Toluwani George. The title was up for Best Writing TV Series and Best Scripted Series at the 2024 AMVCAs.

MultiChoice Group, an African pay-TV operator, says its Nigerian subsidiary lost 243,000 subscribers across its DStv and GOtv services between April and September 2024.

In its financial result for the year ended September 30, 2024, published on Tuesday, MultiChoice said the high cost of food, electricity, and petrol has forced many of its customers to ditch their decoders.

The company said Nigeria and Zambia recorded the largest share of subscriber loss.

It added that the pressure on its subscriber base in Rest of Africa (RoA) operations continued from the previous year leading to a loss of 566,000 subscribers across the operations in the six months under review.“The group’s linear subscriber base declined by 11% or 1.8m subscribers YoY to 14.9m active subscribers at 30 September 2024,” MultiChoice said.

“The loss in the Rest of Africa has been primarily due to the significant consumer pressure in Nigeria, where inflation has remained above 30% for the majority of the last 12 months and, more recently, due to extreme power disruptions in Zambia.

“Of this decline, 298k related to Zambia and 243k related to Nigeria, with remaining markets on the continent reflecting only a minor decline of 25k.”

On the foreign exchange (FX) rate, the company said the continued naira depreciation against the dollar has resulted in further losses on non-quasi-equity loans.

“The group held USD11m in cash in Nigeria at period-end, down from USD39m at end FY24, a consequence of consistent focus on remitting cash, the impact of translating the balance at the weaker naira and the write-off of the USD21m receivable relating to the cash held with Heritage Bank before its license was revoked and the bank was liquidated,” MultiChoice said.

‘COMPANY FACING MOST CHALLENGING CONDITIONS’

Commenting on the company’s results, Calvo Mawela, MultiChoice group chief executive officer (CEO), said the company has been facing its most challenging operating conditions for almost 40 years.

To generate returns, Mawela said the company has been “proactive in its focus to right-size the business for the current economic realities and industry changes”.

He said while operating across Africa “typically subjects the group to currency moves, abnormal currency weakness over the past 18 months has reduced the group’s profits by close to R7 billion”.

“Combined with the impact of a weak macro environment on consumers’ disposable income and therefore on subscriber growth, it required the Group to fundamentally adjust its cost base – which is exactly what has been done,” he said.

“We are making good progress in addressing the technical insolvency that resulted from non-cash accounting entries at the end of the last financial year.

“We expect to return to a positive net equity position by the end of November this year, supported by a number of developments and initiatives. The Group’s liquidity position remains strong, with over ZAR10bn in total available funds.”

On May 1, MultiChoice implemented an increase in subscription prices for DStv and GOtv packages — despite the tribunal ruling against it on April 25.

The next month, the tribunal fined MultiChoice N150 million and ordered the company to provide one-month free subscriptions on DStv and GOtv to Nigerians.

MultiChoice vowed to appeal the ruling.

Everything that happens in the dynamic world of sports never ceases to captivate and motivate enthusiasts worldwide. The most popular sports in the world showcase a diverse array of disciplines, each with its own unique appeal and dedicated following. Let’s explore the most popular sports in 2024.

1- Soccer / Football
Soccer is the most popular sport in the world, with an estimated 4 billion fans globally. Its widespread appeal can be attributed to its passion, rivalries, and drama, which transcend cultural and linguistic barriers.

The origins of soccer date back to ancient civilizations in China, Greece, and Rome, where rudimentary ball games were played. However, the modern version of the game developed in England in the 12th century, with the first Football Association formed in London in 1863. The game evolved with the introduction of rules such as the ban on using hands to advance the ball.

According to FIFA, soccer’s global reach is exceptional, with over 240 million people playing the game regularly. The sport has been adopted by almost every country, with Brazil, England, Mexico, Germany, Italy, Argentina, Portugal, and France being among the most passionate and successful nations. The FIFA World Cup, the most prestigious international soccer tournament, attracts billions of viewers worldwide.

Despite its universal popularity, soccer differs in its impact on different cultures. In Latin America, soccer is a symbol of history, family, and pride, while in Europe, it is a highly competitive and popular sport. In Africa, soccer was introduced by European nations and has become a popular sport, with many countries competing in international tournaments. In Asia, soccer is also popular, with countries like China investing heavily in the sport to improve their world rankings.

The reasons for soccer’s popularity are numerous. The sport is simple to understand, requiring minimal equipment to play. It is a game that can be played by anyone, regardless of age, gender, or socioeconomic status.

2- Cricket
The history of cricket dates back to the late 16th century in England and has evolved into one of the most popular games globally. Its journey from a village competition to a structured sport played by over 2.5 billion people worldwide shows its appeal and widespread influence. Through colonization, the game that originated in England expanded to other countries. India, Pakistan, Bangladesh, Sri Lanka, and the West Indies all adopted cricket after English soldiers made it popular there.

The sport’s popularity is evident in the number of countries playing cricket, with more than 100 nations actively participating. While cricket is not yet as globally widespread as soccer, its fan base continues to grow, with major tournaments like the World Cup attracting millions of spectators. The International Cricket Council (ICC) plays a crucial role in promoting the sport and expanding its reach to new territories.

Cricket’s appeal lies in its diverse formats, from the traditional Test matches lasting five days to the fast-paced T20 games that capture the attention of modern audiences. The game’s evolution to include ODIs and T20s has enhanced its appeal and attracted fans from different demographics and regions.

Countries like India, Australia, England, South Africa, Pakistan, New Zealand, and the West Indies are renowned for their strong cricketing traditions and national teams. These nations have produced legendary players who have become icons in the sport and inspired generations of cricket enthusiasts. Its future also looks promising, with initiatives like its potential inclusion in the 2028 Olympics and the rising popularity of women’s cricket on the international stage.

3- Hockey
Hockey has emerged as one of the most popular sports in the world. The origins of hockey can be traced back to the 19th century, with the game evolving from various stick-and-ball sports played in countries like Canada, the United States, and Europe.

The first recorded indoor ice hockey game took place in Montreal, Canada, in 1875. From these beginnings, hockey has grown to become a global phenomenon, with the National Hockey League (NHL) serving as the premier professional league and a platform for the world’s best players to showcase their skills.

The sport is particularly dominant in North America, with Canada and the United States being the undisputed hockey powerhouses. The NHL, which was founded in 1917, has expanded beyond its Canadian roots, with teams now located in both countries.

Beyond North America, hockey has also found a dedicated following in various European countries, such as Russia, Sweden, Finland, and the Czech Republic. These nations have produced some of the sport’s greatest players and have developed robust domestic leagues that rival the NHL in terms of talent and competitiveness. International competitions, such as the Winter Olympics and the World Championships, have further fueled the sport’s global appeal.

Hockey has a significant presence in over 70 countries worldwide. The International Ice Hockey Federation (IIHF) oversees the sport’s global development to expand its reach and promote the game in new markets. Countries like China, Japan, and South Korea have made strides in recent years.

4- Tennis
The history of tennis begins with a French handball game known as “jeu de paume” (“game of the palm”), which is where the sophisticated indoor racket-and-ball game known as “real tennis” originated.

The modern game of tennis is played by millions in clubs and on public courts. When the major championships were opened to professionals as well as amateurs in the late 1960s, the sport saw its most rapid growth as a spectator sport. This trend continued in the 1970s as television broadcasts of the professional tournament circuits expanded and the popularity of the game was boosted by the emergence of some notable players and rivalries.

The boom was generated and sustained by several significant advances in equipment and fashion. Tennis attire, which was formerly limited to white, gained style and color and resulted in the creation of a whole new category of casual wear.

Tennis balls, which historically had been white, now came in several hues, with yellow the color of choice. The most notable turning points in the history of racket frames were the introduction of metal frames starting in 1967 and the oversized head in 1976. Previously, racket frames were made mainly of laminated wood and had a standard size and shape.

Tennis is one of the most popular sports in the world, with an estimated 1 billion fans worldwide. The global tennis market was valued at $6.06 billion in 2020, and there are over 87 million players across the globe.

In September 2020, 3.82 million people participated in tennis within the United States alone, while 25% of those interested were between 18-24 years old. The sport is enjoyed by people from all corners of the world, with 210 nations having joined the ITF.

The sport has a strong following in several countries, with countries like Australia, France, New Zealand, Switzerland, and the United Kingdom being among the most passionate about tennis.

5- Volleyball
Volleyball, a sport with a fascinating history and a global presence, can be traced back to 1895 in Massachusetts, USA, when William G. Morgan created the game as an alternative to basketball, blending elements of tennis, handball, and basketball.

Originally called “mintonette,” the sport quickly evolved into the volleyball we know today.

Volleyball has become an international trend, with 221 federation members in the International Volleyball Federation (FIVB). The FIVB’s five continental confederations—AVC, CAVB, CEV, CSV, and NORCECA—represent regions across Asia, Africa, Europe, South America, North America, and Australia. Countries like Brazil, Russia, Italy, the United States, and China are renowned for their strong national volleyball traditions.

The sport’s evolution over the years, from its humble beginnings to its inclusion in the Olympic Games in 1964, has contributed to its global recognition and popularity. The introduction of beach volleyball as a competitive sport in the 20th century further expanded volleyball’s appeal.

6- Baseball
Baseball, often referred to as “America’s Pastime,” holds a special place in the hearts of millions of people worldwide. The sport’s roots trace back to the 18th century in the United States, where it evolved from informal games played by boys to organized amateur clubs in the 1830s and 1850s. The post-Civil War era saw the professionalization of baseball, with the formation of the first professional leagues in the 1870s.

The sport’s journey encompasses the breaking of the color barrier by Jackie Robinson, the emergence of dominant pitchers like Sandy Koufax, and the iconic moments that have become part of baseball folklore, such as Bobby Thomson’s “Shot Heard ‘Round The World.”

Baseball is played in several countries where the sport is played and cherished. While the United States remains a stronghold for baseball, countries like Cuba, the Dominican Republic, Puerto Rico, Japan, and Venezuela have also promoted the sport with passion and produced talented players. The popularity of baseball extends beyond borders, with fans around the world following major leagues like Major League Baseball (MLB) and participating in local leagues and tournaments.

Baseball’s distinct combination of athleticism, teamwork, and individual brilliance creates a compelling spectacle that resonates with fans globally. The sport’s ability to bring communities together, spark passionate debates, and inspire generations of players and enthusiasts speaks to its universal appeal and impact.

7- Rugby
Rugby Union, a sport steeped in tradition and physicality, has attracted a dedicated following across the globe. The history of the Rugby Union traces back to the 19th century in England, where the game originated from a moment of defiance by William Webb Ellis at Rugby School in 1823. This act of picking up the ball and running with it laid the foundation of a sport.

The sport is primarily played in a limited number of countries, with strongholds in the UK, Australia, New Zealand, and South Africa. This limited global reach has hindered Rugby Union’s exposure and growth in regions where other sports dominate the landscape.

One of the key reasons for Rugby Union’s lack of universal popularity is the lack of investment and promotion compared to other major sports. The sport has not received the same level of financial backing and support, which has impacted its ability to expand and develop in new markets.

The complexity of Rugby Union is another factor that contributes to its limited popularity on a global scale. The sport can be intricate, with numerous rules that may be challenging for new fans to grasp. Despite these challenges, the Rugby Union continues to thrive in countries where it is deeply ingrained in the national culture.

8- Golf
Golf can be traced back to 15th-century Scotland, where the game was first mentioned in an Act of the Scottish Parliament in 1457, which called for it to be banned alongside football. King James II of Scotland prohibited the playing of games as it was a distraction from military training, and he felt perfecting archery would be a more worthwhile sporting pursuit but the game became popular throughout Europe in the sixteenth century.

The oldest golf courses outside of Britain are to be found in nearby France, with the establishment of the Royal Calcutta Golf Club in 1829 and the club at Pau in 1856. By 1880, golf had spread to Ireland, many other parts of Europe, Australia, New Zealand, Canada, and Singapore.

Today, Golf is played around the world, though it is more popular in certain countries. Ireland is the country where golf is most popular, followed closely by Canada, the United Kingdom, and the United States. These countries have a large number of golf courses, professional tournaments, and a culture that encourages the sport.

9- Snooker
The history of snooker begins in India in 1875, when British officer Neville Chamberlain, who was stationed in the town of Jabalpur, is said to have invented the game. The game quickly spread throughout the British Empire, with the first official snooker competition taking place in 1916 and the first professional event in 1927.

Today, snooker is played in many countries, with the World Snooker Tour featuring players from England, China, and other nations. These nations have produced exceptional players that have dominated international competitions.

The success of players like Ronnie O’Sullivan, Judd Trump, and Mark Selby has inspired generations of players and fans worldwide. China is also playing a major role in its development and appeal.

10- Basketball
Basketball, a sport born out of a simple idea by Dr. James Naismith in 1891 to keep his students active during winter, has transformed into a global sport. The history of basketball is a story of innovation and growth. From the invention of the game with a peach basket in a gymnasium to the establishment of professional leagues like the NBA, basketball has come a long way. Dr. Naismith’s original rules, with many still in effect today, have laid the foundation for a sport that continues to evolve and capture the imagination of fans.

The sport’s accessibility, simplicity, and thrilling gameplay have attracted a diverse fan base. The NBA, with its iconic teams like the Los Angeles Lakers and Boston Celtics, has played a pivotal role in promoting basketball to a global stage. Countries like the United States, Canada, Australia, Argentina, and Brazil are famous for their strong basketball teams.

These nations have produced legendary players who have left a mark on the sport and inspired generations of aspiring basketball players. The rise of international players in leagues like the NBA has added a new dimension to the game, introducing skills and tactics that have enriched the sport’s competitiveness.

Rank Sport Estimated Fans Regional Popularity

1 Football 4 Billion   Europe, America, Asia, Africa
2 Cricket 2.5 Billion Asia, Australia, UK
3 Hockey 2.2 Billion Europe, Africa, Australia, Asia
4 Tennis 1 Billion      Europe, Asia, America
5 Volleyball 900 Million Europe, Asia, America, Australia
6 Baseball 500 Million America, Japan
7 Rugby 500 Million Europe, Australia, America, Asia
8 Golf 450 Million Europe, America, Canada, Asia
9 Snooker 450 Million Europe, Asia, America
10 Basketball 400 Million America

Conclusion
In the dynamic world of sports, these top 10 games stand out for their global appeal and passionate fanbases. From the unmatched popularity of soccer to the strategic brilliance of cricket, and the finesse of tennis and golf, each sport offers a unique experience for players and spectators alike. Whether it’s the fast-paced action of basketball and hockey or the precision of snooker and baseball, sports bring people together. The competitive spirit of rugby and the teamwork in volleyball showcase the range of athletic prowess celebrated worldwide.

The Nigerian film industry has showcased exceptional performance since the start of 2024, with momentum continuing from December’s high-profile releases.

The sector has amassed a robust N6 billion in total revenue, with Nollywood films capturing an impressive 50.05% market share.

This positions the Nigerian box office on track to meet its ambitious N10 billion revenue target, significantly surpassing the previous year’s N7.24 billion.
Nollywood films have made a significant contribution, accounting for N2.32 billion of the total revenue and 640,539 admissions.

This slightly outpaces Hollywood’s contribution of N2.32 billion, which represented 49.95% of the market share. However, Hollywood films recorded fewer admissions, with 559,122 tickets sold, equating to a 46.61% share of cumulative admissions compared to Nollywood’s 53.39%.

Despite this achievement, Nollywood’s admissions growth has been marginal, at just 0.01% year-on-year, with total ticket sales hovering around 1.1 million.

In this context, Nairametrics has spotlighted the filmmakers behind some of the year’s highest-grossing films, each surpassing the N100 million mark.

This includes key successes from the first eight months of 2024 as well as standout releases from December 2023.

9. Emmanuel Iren- What About Us
Box office revenue: N100 million
Emmanuel Aniefiok Iren, is a Nigerian preacher, gospel singer, songwriter, and filmmaker. He is the founder of Celebration Church International (CCI), headquartered in Lagos, Nigeria, which has grown to over 15,000 members worldwide with 30 branches across Nigeria, the UK, Canada, and the USA.

Iren’s music career further expanded in 2022 with the release of his debut solo album, Apostolos: Sounds of Transition, featuring prominent gospel artists like Sinach and Judikay. The album quickly gained popularity, peaking in the top 10 on Apple Music.

In addition to his ministry and music, Iren made his filmmaking debut in 2024 as the executive producer of What About Us, a film that grossed N100 million at the Nigerian box office.

Directed by Kayode Kasum and written by Ife Olujuyigbe, the film marks another creative milestone in Iren’s multifaceted career.

8. Naz Onuzo-Muri & Ko
Box office revenue: N120.4 million
Naz Onuzo, a prominent figure in both the creative and financial sectors, is the driving force behind Inkblot Productions, one of Nigeria’s leading independent film and TV production companies.

As the Executive Producer on numerous high-grossing films such as The Wedding Party series, Up North, Moms at War, and the latest hit Muri and Ko, Naz has helped solidify Inkblot’s reputation as a powerhouse in Nollywood. Released in June 2024 and directed by Biodun Stephen, Muri and Ko has been a major success, grossing over N100 million at the Nigerian box office within weeks of its release.

Beyond his contributions to Nollywood, Naz is a seasoned private equity professional, with more than a decade of experience at African Capital Alliance. He also serves as a non-executive director at FilmOne Entertainment, Filmhouse Cinemas, and Global Accelerex, where he provides strategic, financial, and creative oversight.

7. Deyemi Okanlawon-All’s Fair in Love
Box office revenue; N131 million
Deyemi Okanlawon is a prominent Nigerian actor, producer, and entrepreneur known for his significant contributions to Nollywood. He made his film debut in 2010 with ZR-7 and gained recognition through various short films and web series, including Blink and 6:30pm. By 2013, he transitioned to full-time acting, starring in over 50 films, including major titles like Beyond Blood, Road to Yesterday, and No Man’s Land.

In 2024, Okanlawon made his debut as a film producer with the romantic comedy All’s Fair in Love which premeired on February 14. The film, grossing N131.34 million and became the highest-grossing romantic comedy in Nigeria. Producers Deyemi Okanlawon and Esse Akwaka handled casting, while Kayode Kasum and Ifeme C.S. directed and served as directors of photography.

The movie’s captivating narrative, innovative marketing, and star-studded cast contributed to its success, further establishing Okanlawon’s reputation in the Nigerian film industry.

Throughout his career, he has earned accolades, including a Best Actor award at the In-Short Film Festival, and received nominations at the Africa Magic Viewers’ Choice Awards.

6. Bolanle Austen Peters-Funmilayo Ransom Kuti
Box office revenue: N157 million
Bolanle Austen-Peters, born February 4, 1969, is a distinguished Nigerian lawyer, film director, and cultural entrepreneur. She founded BAP Productions and Terra Kulture, a leading arts and culture center in Lagos. Austen-Peters is recognized by CNN as a pioneer in Nigerian theatre and has been named one of Africa’s most influential women by Forbes Afrique.

Her film Funmilayo holds the record as the highest-grossing biopic in West Africa at N157 million in cinemas, while House of GA’A achieved a top 10 spot on the Global Chart for Non-English Films in its first week. Austen-Peters also launched Terra Academy for the Arts with Mastercard Foundation, focusing on youth empowerment.

Her career includes directing notable productions such as Saro, the Musical, and Fela and The Kalakuta Queens, which have received international acclaim. Previously, Austen-Peters worked with the United Nations and in legal practice before transitioning to the arts.

5. Toyin Abraham – Malaika
Box office revenue: N158 million
Toyin Abraham Ajeyemi is a leading Nigerian actress and filmmaker. She began her acting career in 2003 when actress Bukky Wright was filming in Ibadan. Abraham has since directed, produced, and starred in several films, including Alani Baba Labake, Ijakumo: The Born Again Stripper, and Ebimi ni.

In 2013, she was nominated for Best Supporting Actress at the Best of Nollywood Awards for her role in Ebimi ni. Her film The Ghost and the Tout Too grossed over N158 million at the 2024nNigerian box office, highlighting her significant impact on the industry.

Abraham also appeared in the reality TV show Keeping Up with Toyin Aimakhu and owns Toyin Abraham Productions.

In 2020, she became an ambassador for Revolution Plus Properties, expanding her influence beyond Nollywood.

4. Odunlade Adekola – Lakatabu
Box office revenue: N202.2 million
Odunlade Adekola is a prominent Nigerian actor, filmmaker, and producer, widely recognized for his lead role in the 2003 film Asiri Gomina Wa, which catapulted him to fame.

Adekola has appeared in numerous Nollywood productions and is the founder and CEO of Odunlade Adekola Film Production (OAFP). He holds a degree in Business Administration from the University of Lagos.

Adekola made his mark not only as an actor but also as a producer.

His 2024 film Lakatabu’, which premiered on June 21, grossed over N200 million at the Nigerian box office, with total tickets sold standing at 55,048 – solidifying its status as one of the highest-grossing Nollywood films of the year.

Adekola also starred in the movie, further showcasing his versatility in both acting and filmmaking.

3. Eniola Ajao – Beast of Two Worlds
Box Office Revenue: N252.8 million
Eniola Ajao is a dynamic Nigerian actress known for her versatility in Yoruba-language films. Hailing from Epe, Lagos, she has appeared in over 75 films, including Eniola, Erin Orin, and The Vendor.

Ajao made her producing debut in 2024 with Beast of Two Worlds, which premiered on March 25, 2024, and was released in cinemas on March 29, ahead of Easter celebrations. The movie recorded a total cinema admission of 72,532.

Directed by Odunlade Adekola and Adebayo Tijani, the film tells the story of a desperate king who, in a bid to secure his legacy, marries a woman from another world, leading to unforeseen chaos.

Ajao studied accounting at the University of Lagos and has established herself as a significant personality in Nollywood, particularly in the Yoruba film industry.
Box office revenue: N256.6 million

2. Kayode Kasum – Ajosepo
Kayode Kasum is a Nigerian director and producer of Ajosepo, which grossed over N200 million in cinemas, pushing his cumulative gross as a director to more than N1 billion at the Nigerian box office.

Kasum’s films are frequently shot in English, Pidgin English, and African dialects, reflecting his dedication to preserving cultural practices for future generations in Africa and the Diaspora.

His filmography includes box office hits such as Sugar Rush, This Lady Called Life, Kambili: The Whole 30 Yards, Soole, and Netflix successes like Far From Home.

In addition to his film work, Kasum has directed over 10,860 minutes of television for MNET’s telenovelas Unbroken and Riona this has created campaigns for brands like Forbes, DHL, and Manchester United. Four of his films landed in Nigeria’s top 10 most-streamed on Netflix in 2021.
Box office Revenue: N610.7 million

1. Funke Akindele – A Tribe Called Judah
Funke Akindele is one of Nigeria’s most successful actresses and filmmakers. Her career began in 1997, gaining prominence with her role in the UN-sponsored sitcom I Need to Know.

Akindele is known as the “Queen of Box Office” in Nollywood, holding the top three positions for the highest-grossing Nigerian films.

Her film A Tribe Called Judah became the first Nollywood movie to gross over N1 billion. Battle on Buka Street (2022) earned over N660 million, ranking second, while Omo Ghetto: The Saga (2020) is the third highest-grossing Nollywood film. Akindele starred in and produced both blockbusters.

The most recent capital importation report for the first quarter of 2024 released by the National Bureau of Statistics (NBS) has shown that Nigeria’s capital importation during the period ($3,376.01 million) increased by 198.06% from US$1,132.65 received in Q1 2023.
When compared to the figures recorded in the fourth quarter of 2023 ($1,088.48 million), the figures in Q1, 2024 showed a 210.16% rise.

Capital importation is the currency flow into a country for investment, trade, or business operations and its increase during the period in review shows a restoration of investor confidence amid the current economic turmoil.

10 sectors with highest foreign investments

Some sectors however showed more strength by attracting more foreign investments than other sectors and the top ten sectors that attracted the most capital importation include:

1. Banking
The Banking sector recorded the highest inflow with $2,067.44 million. When compared to figures in Q4, 2023 ($283.3 million), this represented a massive 630% increase and represented 61.24% of total capital importation in Q1 2024.

2. Trading sector
The trading sector followed closely and recorded a $494.93 million inflow. This indicated a 646% rise from $66.34 million recorded in Q4 2023 and represented 14.66% of the total capital importation.

3. Production/Manufacturing
The sector came in third position with an inflow of $191.92 million representing 5.68% of the total capital importation. The sector, however, witnessed a 57.4% drop from $450.11 million recorded in Q4 2023

4. Telecommunications
The telecommunications sector received $191.57 million in Q1 2024 indicating a 738.7% increase from $22.84 million recorded in Q4 2023. This represented 5.67% of the total capital importation.

5. IT Services
Investments in IT services witnessed an inflow of $171.7 million in Q1 2024 representing a massive 1,790% increase from $9.08 million recorded in Q4 2023. This represented 5.09% of the total capital importation during the period.

6. Shares
The Shares sector followed closely as it attracted $98.71 million in Q1 2024. This indicated a 91.86% jump from $51.45 million recorded in Q4 2023 and represented 2.92% of the total capital importation in Q1, 2024.

7. Financing
The Financing sector witnessed a drop in investments from $135.59 million in Q4, 2023 to $75.55 million in Q1, 2024. This represented 2.24% of total importation in Q1 2024

8. Electrical
The Electrical sector attracted a $58.93 million inflow in Q1 2024. This indicated a 15.71% increase when compared with $50.94 million recorded in Q4 2023 and represented 1.75% of total capital importation.

9. Agriculture
The Agricultural sector attracted an increased investment of $15.8 million in Q1 2024, a 3,666.67% rise from the $0.42 million invested in Q4 2023, representing 0.47% of total capital importation.

10. Transport
Investments in the transport sector witnessed a moderate increase from $0.14 million recorded in Q4, 2023, to $5.05 million in Q1 2024. This represented 0.15% of the total capital importation.

Creating and sharing skits, music videos, and other audiovisual content has become increasingly popular in Nigeria. However, many creators are unaware that releasing such content without proper classification from the National Film and Video Censors Board (NFVCB) is an offence.

The requirement for NFVCB classification is backed by the National Film and Video Censors Board Act of 1993. The Board led by its executive director Shaibu Husseini, in a statement, warned content creators against distributing unclassified material.

The statement reads in part, “It is also an offence to distribute or exhibit any film or video content including skits and musical videos on any platform without recourse to the National Film and Video Censors Board for classification.”

“We are collaborating with relevant security agencies to track the individuals and production companies involved, and will stop at nothing to make sure they face the full wrath of the law,” it read.

Many content creators believe that only feature films require NFVCB classification. However, all audiovisual content intended for public distribution or exhibition falls under the NFVCB’s jurisdiction. This includes YouTube skits, Instagram videos, Facebook videos, TikTok videos and music videos.

In this article, we will help you understand what this is all about, why the classification is necessary and how to ensure your content complies with Nigerian law.

What is the NFVCB?
The NFVCB is the regulatory body responsible for overseeing and regulating the film and video industry in Nigeria.

Established by the National Film and Video Censors Board Act No. 85 of 1993, the NFVCB’s primary role is to classify films and video works, ensuring they adhere to Nigerian cultural and moral standards.

Understanding classification ratings
The NFVCB uses several classification ratings to guide viewers on the suitability of content:

G (General): Suitable for all ages.
PG (Parental Guidance): Some materials may not be suitable for children without adult supervision.
12/12A: Suitable for viewers 12 years and older; children under 12 must be accompanied by an adult.
15: Suitable for viewers 15 years and older.
18: Suitable only for adults.

Why is classification necessary?
According to the regulator, the classification by the NFVCB is crucial for several reasons:

Protecting public morality: The NFVCB ensures that content aligns with community standards and is suitable for all audiences.
Preventing harmful content: It helps prevent the distribution of content that might be harmful or inappropriate, especially for children.

Promoting cultural values: Classification supports the preservation and promotion of Nigerian cultural values and heritage.
Legal compliance: Releasing content without NFVCB classification is illegal and can result in fines, imprisonment, or both.

Types of content that require classification
The NFVCB requires classification for all audiovisual content/video works intended for public exhibition or distribution.

A guide to NFVCB classification in Nigeria: Why your skits and music videos need approval
“Video work” means any series of visual images (with or without sound)- (a) produced electronically by the use of information contained on any disc or magnetic tape; (b) shown as a moving picture.

This includes:

Skits
Music videos
Films (both full-length and short films)
Documentaries
Advertisements
Television shows

For exemptions – Section 53, 2 of the act says that a video work is considered an exempted work under the Act if, taken as a whole, it falls into one of the following categories: Designed to inform, educate, or instruct; concerned with sports; video game

The classification process
The NFVCB says the process is straightforward and designed to support the growth of the Nigerian entertainment industry. To ensure your content complies with NFVCB regulations, you need to follow these steps:

Submit your content: Prepare your content for submission to the NFVCB. This includes completing some necessary forms and providing a copy of the work.
Pay the fees: There are fees associated with the classification process. These vary depending on the type and length of the content.

Content review: The NFVCB reviews the content to ensure it meets Nigerian standards of decency, morality, and cultural values.
Receive classification: Once approved, your content will receive a classification rating (e.g., G for General, PG for Parental Guidance, etc.).
Display classification: The classification rating must be displayed prominently on all promotional materials and at the beginning of the content.
A guide to NFVCB classification in Nigeria: Why your skits and music videos need approval

Penalties for non-compliance
Non-compliance with NFVCB regulations can lead to serious consequences, including:

Fines: Monetary penalties that can be substantial. Any creator who contravenes the provisions of this Act is guilty of an offence and liable on conviction to a fine from as low as N2,000 and to as much as N10,000.
Imprisonment: Offenders may face jail time. Any creator who contravenes the provisions of this Act is guilty of an offence and liable on conviction to a fine of one to two years imprisonment.

Content removal: Unauthorised content can be removed from platforms and distribution channels.

Benefits of NFVCB classification
Complying with NFVCB regulations offers several benefits:

Credibility: Classified content is seen as more credible and trustworthy by audiences.
Broader distribution: Classified content can be distributed more widely, including on platforms that require regulatory approval.
Audience trust: Viewers may more likely engage with content that has been vetted and approved by the NFVCB.

MultiChoice, the owner of DStv and GOtv, has been forced to revert to its old subscription prices following a court order.

The company had previously increased its prices, but the court ruled that the hike was unjustified. According to reports, the company has lost over a million subscribers in Nigeria due to the price increase.

The price hike was implemented to align with market realities following high inflation in Nigeria and the naira’s devaluation.

The old prices are as follows: DStv Premium package: N29,500 (down from N37,000); DStv Compact+ package: N19,800 (down from N25,000); DStv Compact Bouquet: N12,500 (down from N15,700); DStv Confam package: N7,400 (down from N9,300); DStv Yanga package: N4,200 (down from N5,100); DStv Padi package: N2,950 (down from N3,600).

GOtv subscribers will also see a reduction in prices, which is as follows: GOtv Super+ package: N12,500 (down from N15,700); GOtv Super package: N7,600 (down from N9,600); GOtv Max package: N5,700; GOtv Joli package: N3,950; GOtv Jinja package: N2,700 (down from N3,300).

It is not clear if MultiChoice will also offer a month-free subscription as ordered by the court. However, the company has promised to challenge the court order, saying the ruling does not favour its business model.

The Nigerian movie industry, ranked as the second fastest-growing film sector globally after Hollywood, has become the cynosure of Africa’s storytelling village. With substantial investments from industry giants like Netflix, Amazon Prime, and others, Nollywood is on a trajectory of unprecedented growth.

Over the past three years, Nigeria’s box office has generated a cumulative revenue of N19 billion. Despite this impressive figure, the industry has many long battles especially for an industry worth $6.4 billion and continually growing, from getting the right talent to sourcing production locations to finance.

However, as the industry navigates these hurdles, several CEOs are making significant contributions towards sustainable development. They are leveraging technology to bridge these gaps in an industry plagued by many infrastructural problems.
Nairametrics highlights some of Nigeria’s filmtech startups that are disrupting the $6.4 billion Nollywood industry and driving its transformation through local solutions.

Soji Ogunnaike-Co founder Rushing Tap
Soji Ogunnaike has carved a niche for himself in the media industry with a career spanning over two decades.
Before co-founding Rushing Tap, Soji served as the MD/CEO of 601 Realtime Ltd from January 2006 to July 2015. For nine years and seven months, he guided the company with vision and effective management, achieving significant milestones in media production.

Soji’s media journey began even earlier. From March 2002 to April 2004, he worked as a Senior Editor and Animator at Eastend Audioviz, where he was responsible for editing episodic TV content and delivering it to TV stations.

Soji holds a Bachelor of Science degree in Applied Physics/Electronics from the University of Lagos.
Rushing Tap founded in 2014, entertains Africans worldwide by creating and producing original content, which it then licenses to distributors, with the vision of becoming the largest owner of original African content. It debuted with its first drama series, Plus 234, serving as a proof of concept for its licensing business model.

In 2020, Rushing Tap and POV Studios, an entertainment investment company, announced a multi-million dollar partnership aimed at establishing a world-class entertainment production outfit in Nigeria. This collaboration led to the creation of Rushing Tap Studios, a state-of-the-art facility in the Lekki-Ajah area of Lagos State. The company is backed by serial investor Olumide Soyombo, who has invested over £1 million in its growth and development.

Chidinma Igbokweuche-Founder Nollydata
Chidinma Igbokweuche is a screen writer, producer and filmmaker who founded Nollydata alongside Ibrahim Suleiman, a notable actor in 2022.
Nollydata was founded on the strength of recognizing the need for an organized database within Nollywood, she launched this platform to serve as a central repository for information on films, actors, producers, and other key industry players. The initiative not only addresses a critical gap in the industry but also enhances its global visibility and accessibility.
Chidinma started out as a Web Content Writer for Linda Ikeji TV from November 2017 to August 2018. Prior to this, she contributed to lailasblog.com. However, her big break came with a Creative producer role at AccelerateTV, from February 2019 to March 2021. During her time there she produced shows such as, Shade Corner, The Olive* web series, Yellow Wall, and others.

Julie Ako – CEO Albantsho
Albantsho CEO, Julie Ako is a filmmaker, project manager, and information systems specialist on a mission to reshape the narrative of Africa through the power of storytelling. With an academic background in computer science and a higher diploma in film and television studies, Julie bridges the worlds of technology and cinema seamlessly.

Julie’s career began with an internship as a Datacenter Operator at Galaxy Backbone in Abuja, Nigeria, where she gained valuable insights into data management and IT infrastructure. Following this, she served as a Senior Project Coordinator at Mad Comics NG, an Afrocentric comic company, from December 2016 to July 2018.

She has directed, and collaborated on several high-profile projects, including the Verified campaign PSA for the United Nations, the Jay Jay Animations series for Showmax, and various documentary productions with Cinema Kpatakpata.
In 2020, Julie co-founded Albansto with Nikita Mokgware from Botswana. Albansto is a platform that brings together black Africans to explore and narrate the multifaceted stories of the continent. Functioning as a digital marketplace, it allows writers to share their work, producers to acquire content, and talent to connect with opportunities.

Victoria Popoola- Co founder Talent X Africa
Victoria Popoola is a finance professional with a background in venture capital and data analytics.

In October 2021, Victoria co-founded TalentX Africa, a full-time venture focused on talent exchange and infrastructure. TalentX has invested close to $1 million in Nollywood movies, highlighting its commitment to fostering the film industry in Nigeria.

Since July 2020, Victoria has served as an Investment Professional at Consonance Investment Managers. Victoria holds a Bachelor’s degree in Economics University of Lagos

Akinsola Muse – Cofounder Filmlocations Nigeria
Akinsola Muse is a distinguished film director, producer, and creative force in the media industry with over a decade of experience. Since April 2011, he has been a key figure at 1705 Productions LTD in Royal Oak, Michigan, directing and producing over 13 commercials for brands like MTN, Airtel, Unilever, Samsung, Knorr, and Audi. His compelling visual narratives resonate globally. In October 2008, he founded The Zwart Company, serving as Creative Director and leading innovative content development across Lagos, Nigeria, and Johannesburg, South Africa. Akinsola studied Film & Video Production at the Motion Pictures Institute of Michigan and holds a BA in History & Strategic Studies from the University of Lagos, where he was active in entertainment and event management.

In 2016, he founded Filmlocations alongside co founder Akinwale Muse-when he had just finished a very intense TV commercial production for a client.

Eric Kafui Okyerefo – CEO of Filmmakers Mart
Eric is the Co-Founder and CEO of Filmmakers Mart, Africa’s first marketplace for the film, entertainment industry to transform how creatives on the continent create and to democratize entry into the film/entertainment.

With a proven track record as a producer, Eric has delivered high-quality content for the British Council and Showmax. His work earned him a nomination for the prestigious African Magic Viewers Choice Awards in 2022, highlighting his significant contributions to the industry.

Eric’s commitment extends beyond individual achievements. He focuses on building a robust operational system to enhance Africa’s entertainment landscape and support businesses within the sector. Simultaneously, he actively nurtures emerging talent, contributing to the industry’s growth and sustainability.

Before Filmmakers Mart, Eric founded The International Clarion, a media organization aimed at giving young people a global digital voice. He collaborated with a diverse team of journalists and content creators to cover stories often overlooked by mainstream media, emphasizing youth perspectives worldwide.

Eric co-founded the company in 2021, alonsgide Chioma Dike, Victor Tobi Awotidebe, and Igho Avusi Avuiroeviere. Filmmakers Mart streamlines the booking of essential services for video productions.

Courtesy: Nairametrics

Nigeria’s film industry, Nollywood, has been a powerhouse of storytelling and entertainment for decades. The industry is valued at a staggering $6.4 billion (as of 2022) and boasts the title of the world’s second-largest film producer by volume. This growth has been driven by the sheer volume of productions and the widespread popularity of Nollywood films across Africa and the diaspora.

With over 2,500 films produced annually, Nollywood has carved out a significant niche in the global entertainment landscape.

Nollywood is, however, at a crossroads. The continuous rise of streaming giants like Netflix presents a tantalising opportunity: global reach and potentially lucrative distribution deals. Yet, the traditional cinema experience still holds a certain appeal (even with a 4% decrease in admissions in the past year), particularly for some audiences and genres.

With the advent of digital technology and changing consumer preferences, Nigerian movie producers now face a critical choice: should they premiere their films on streaming platforms like Netflix or in traditional cinemas?

In this article, we analyse the strengths and weaknesses of both options using 4 major indices:

1. Market, reach and accessibility
Netflix:
Global audience: Netflix has about 269.6 million paid subscribers worldwide as of the first quarter of 2024, according to Statista. This global reach offers Nigerian films a vast audience beyond the local market.
Local presence: Netflix has been expanding its footprint in Africa, particularly in Nigeria. It actively seeks Nollywood content, increasing opportunities for local producers. For instance, the “Black Book” produced and directed by Editi Effiong is the biggest movie from Nollywood on Netflix, having notched 11 million views as of November 2023.
It was on Netflix’s Top Ten list for nine weeks as of January 2024 in Nigeria. It spent three weeks on Top Ten in countries like the Dominican Republic, Jamaica and Panama. It is also the most expensive movie ever made in Nollywood, given its $1 million budget.

Another film, “Áfàméfùnà: An Nwa Boi Story”, stayed Top Ten on Netflix for seven weeks after its release in the cinemas.

Netflix vs. Cinema: The best platform for Nigerian movie producers
Accessibility: With increasing internet penetration and mobile device usage in Nigeria, more people have access to streaming services. According to Statista, internet penetration in Nigeria is projected to reach 117 million by 2027.
N.B: Netflix Nigeria has only 169,600 paid subscribers according to November 2023 data.

Cinema:
Limited reach: The number of cinema screens in Nigeria is limited. In 2022, there were a total of 81 movie theatres and 300 screens in Nigeria. Most of them were situated in Lagos. This restricts the audience size compared to the global reach of Netflix.
Audience demographics: Cinemas primarily attract urban dwellers with higher disposable incomes, limiting access to a broader audience. There are no cinemas in the rural parts of Nigeria.

2. Revenue potential
Netflix:
Upfront payment: Netflix often buys the distribution rights of movies for a lump sum, providing immediate revenue for producers. Reports indicate that Netflix pays between $10,000 to $100,000 for Nollywood films, depending on the production quality and potential appeal.

Residual earnings: Depending on the agreement, producers might earn additional revenue based on viewership metrics.
Cinema:
Box Office earnings: Successful cinema releases can generate substantial revenue. For instance, “A Tribe Called Judah”, distributed by FilmOne, recorded over ₦1.4 billion in February 2024, having spent 11 weeks at the cinemas.

For clarity, Nollywood experienced a 46% year-on-year increase in box office revenue for Q1 2024 according to a report by Filmone. This growth translates to ₦2.25 billion in total revenue, including spillovers.

“A Tribe called Judah”
Nollywood movies continue to dominate the Nigerian box office. Local productions held 56% market share during Q1 2024, while Hollywood productions held 44%. According to a report, the total number of people admitted to the cinemas in the first quarter of this year was 596,609, while the same period in 2023 witnessed 620,477 attendance.

Long tail revenue: Beyond initial box office earnings, films can generate additional revenue through television rights, and secondary streaming rights.

3. Costs and risks
Netflix:
Lower marketing costs: Marketing for Netflix releases is often supported by the platform itself, reducing the burden on producers.
Production support: Netflix sometimes offers production support (as with the deal with Mo Abudu in 2020 and Kunle Afolayan in 2021), including funding, equipment, and expertise, which can help reduce overall production costs.

Lower risk: The upfront payment model mitigates financial risk, providing financial stability to producers.
Cinema:
High marketing costs: Successful cinema releases require substantial investment in marketing and promotion to attract audiences.
Distribution challenges: The logistics of distributing films to cinemas across Nigeria can be costly and complex.
Higher risk: Box office performance is uncertain, and producers bear the financial risk if the film does not perform well.

4. Impact on Brand and Career
Netflix:
Global exposure: A Netflix release can significantly boost a producer’s profile internationally, opening doors to further opportunities in the global film market.
For instance, actress Genevieve Nnaji was interviewed by CNN’s Richard Quest after her first movie, “Lionheart”, as a director was bought by Netflix, making it the very first original Nigerian movie to be acquired by the movie-sharing platform.

“Lionheart” was also nominated for an Oscar – even though it was later disqualified.

Quality perception: Films on Netflix are often perceived as high-quality, which can enhance the reputation of producers and actors.
Cinema:
Local fame: Successful cinema releases can lead to strong brand recognition and loyalty within Nigeria.
Cultural impact: Cinemas offer a unique and communal viewing experience that can significantly enhance the cultural impact of movies.

This communal dimension is deeply rooted in the tradition of storytelling and social gatherings, which are integral to the Nigerian culture. When audiences gather in a cinema to watch a film, the shared experience creates a collective memory and a sense of community that streaming platforms struggle to replicate.

Putting it all together
Imagine a film like “King of Boys: The Return of the King,” a high-octane political thriller, finding a global audience on Netflix. Millions globally are captivated by the story of a powerful businesswoman navigating the treacherous waters of Nigerian politics.

Streaming platforms offer this unparalleled reach, allowing Nollywood films to transcend geographical and linguistic barriers.

“King of Boys: The Return of the King”
Data-driven insights from these platforms can also inform future productions, ensuring content resonates with a wider audience. Also, streaming services might offer higher upfront payments, particularly for films with broad appeal.

However, Nollywood’s magic isn’t just about the films themselves. It’s about the communal experience. Picture a packed Lagos cinema erupting in laughter during a scene from a hilarious “Aki and Pawpaw” comedy. The shared experience in a cinema amplifies the film’s impact, fostering a sense of community and cultural identity.

This is particularly true for films that address social issues, sparking conversations and potentially leading to social change. Theatrical releases also generate significant buzz, with local media outlets buzzing with reviews and interviews, drawing even larger audiences.

Ultimately, the best choice depends on the specific goals and resources of the producer. A historical drama with strong local appeal might benefit more from a theatrical release to capitalise on the cultural impact and box office potential.

A genre-bending sci-fi film, for instance, with international themes could leverage streaming platforms to find a global audience.

The most successful strategy might lie in a hybrid approach.

Imagine a film like “The Wedding Party 2,” a hugely popular romantic comedy, premiering in Nigerian cinemas with a red-carpet gala and generating national excitement. After a successful theatrical run, the film could then be released on Netflix, allowing fans around the world to experience the joy and cultural touchstones embedded in the story.

This maximises both revenue and exposure, fostering a dedicated local fanbase while capitalising on the global reach of streaming services.

“The Wedding Party 2,”
A typical example is “Áfàméfùnà: An Nwa Boi Story”, released to the cinemas on December 1, 2023, recorded over ₦53 million one month after, and was posted on Netflix on March 29, 2024, where it has recorded amazing success.

The future is bright. But, on what platform?
Nollywood’s future is bright, and the choices producers make regarding distribution platforms will play a significant role in shaping its trajectory.

By understanding the strengths and weaknesses of both streaming and cinemas, Nollywood filmmakers can craft a distribution strategy that maximises their reach, cultural impact, and financial success.

The future of Nollywood will likely be a blended story, one where global audiences discover the magic of Nigerian cinema alongside enthusiastic local fans, all thanks to a strategic approach to distribution.

By: Omoyele Omoruyi

Some other nominees were completely snubbed losing in almost every single category they were nominated in.

At the 2024 African Magic Viewers Choice Awards (AMVCA), held on Saturday, May 11, 2024, at Eko Hotel in Lagos, there were those who had a good night and those who had a forgettable one.

Though, after the nominations were announced, Over the Bridge emerged as the strongest contender with 12 nominations, followed by Mami Wata, which snagged 11 nominations, the Prime Video original Breath of Life, with five wins, won the most awards this year.
Some other nominees were completely snubbed losing in almost every single category they were nominated in.

See below all the snubs from the 2024 AMVCA:

Afamefuna
Kayode Kasum’s Afamefuna which was nominated in four categories including Best Supporting Actor, Best Lead Actor, Best Writing in a Movie and Best Director didn’t win any.

A Tribe Called Judah
Funke Akindele’s A Tribe Called Judah landed five nominations this year including in the Best Supporting Actor, Best Lead Actress, Best Makeup, Best Writing in a Movie, and Best Movie categories. But the movie, which was a monster hit at the cinemas raking in over ₦1.4 billion, didn’t win any awards.

Mami Wata
The critically acclaimed black-and-white fantasy thriller directed by CJ Obasi, Mami Wata, was the second most nominated film with 11 nominations. But only Campbell Precious won for Best Makeup.

The Real Housewives of Lagos (Season 2)
Despite being one of the most talked about series in 2023, the second season of The Real Housewives of Lagos nominated in the Best Unscripted Series category, lost to Gh Queens (Season 2).

The Black Book
The Black Book, the film directed by Editi Effiong which had a budget of a million dollars was nominated in five categories. But The Black Book only won for Best Editing by Antonio Ribeiro.

Skinny Girl in Transit
The Ndani TV hit series Skinny Girl in Transit was nominated this year in only one category for Best Writing TV Series which it lost to Mona Ombogo for Volume.

Pulse.ng

Music streaming platform, Spotify, has said it paid over N25 billion in streaming royalties to Nigerian artists in 2023.

The company disclosed this in its annual Loud & Clear report focusing on the Nigerian market. According to Spotify, the 2023 earnings for Nigerian artists more than double the over N11 billion they earned from the platform in 2022.

Spotify added that royalties to Nigerian artists have increased by 2,500% since 2017.

It is important to note that Spotify is one of many music streaming services that generate revenue for the music industry. The artists also earn revenue from other platforms such as YouTube Music, Apple Music, and Amazon Music, among others.

While this came as the second time that Spotify is releasing its data specifically on Nigeria, the company said releasing the data became imperative to increase transparency in the music industry by sharing its royalty payments and breaking down the global streaming economy, the players, and the process.

A global report released earlier in the year revealed that the company paid a total of $9 billion in royalties to artists globally in the past year.
More insights

The data released by Spotify also revealed that the number of Nigerian artists earning over N10 million in royalties quadrupled since 2018. It added that over half of the royalties went to independent artists or labels, showcasing the democratizing power of streaming.

The report also indicated that Spotify listeners discovered Nigerian artists nearly 950 million times in 2023.

Commenting on the report, Spotify’s Managing Director for Sub-Saharan Africa, Jocelyne Muhutu-Remy, said,

“The significant growth in royalties earned by Nigerian artists on our platform is a powerful testament to their talent, creativity, and global appeal.

Muhutu-Remy added that while Afrobeats remains the king, Nigeria’s music scene is experiencing a genre revolution as Spotify data reveals increased popularity across local genres.

According to her, homegrown genres like Highlife grew by 224%, Igbo Pop increased by 303%, and Fuji grew by 187% as they all experienced a significant increase in listenership in 2023.

Recommended reading: Spotify rolls out video streaming to challenge YouTube
The streaming revolution in Africa

Boosted by technology, allowing artists to reach audiences beyond their borders and benefit financially from their craft, Africa’s music scene has been growing steadily.

According to the 2024 International Federation of the Phonographic Industry (IFPI) report, the Sub-Saharan Africa market boasts the world’s fastest-music growing revenue with a staggering 24.7% growth increase.

This growth is fueled by a surge in paid streaming services, contributing 24.5% of the revenue. Notably, the report stated that Sub-Saharan Africa is the only region surpassing 20% growth.

“There was a positive story of growth across the globe; every region had healthy revenue growth in 2023 and five regions posted double-digit percentage gains. Sub-Saharan Africa remained the fastest-growing area,” IFPI stated in the report.

Multichoice Nigeria recently announced another price increase on its DStv and GOtv packages, marking a third time in the last 12 months.

While many Nigerians are kicking against the latest increase, the company justified its action by citing the economic situation in the country.

Multichoice blames rising business operation costs and points to currency depreciation, with the naira’s value dropping significantly, and inflation jumping to 33.2% as of March 2024.

But the price increment, which has now become an annual ritual did not just happen in Nigeria. Earlier in March, the PayTV operator had announced a price increase in its home country, South Africa, and Kenya, and the new prices have taken effect from April 1, 2024.

Like in Nigeria, the company also blames the vagaries of the economy for the price adjustment in the other two markets.

Although the Competition and Consumer Protection Tribunal (CCPT) sitting in Abuja on Monday restrained Multichoice Nigeria from implementing the DStv and GOtv price increment, which is expected to take effect on Wednesday, May 1, 2024, a comparative analysis of prices across Multichoice’s major markets became expedient.

Prices compared
Nairametrics took a look at what the company is charging in other markets, especially, based on recent price increments, and here is what we found:

In South Africa, Multichoice’s highest package, DStv Premium currently goes for R929 ($49.36) a month, while in Kenya, the same package costs Sh10,500 ($78) per month. In Nigeria, DStv Premium will cost N37,000 ($26.7), based on the new price recently announcedDStv Compact Plus package in South Africa is currently at R619 ($33) per month, while the same package costs N25,000, ($18) in Nigeria. Kenyans are currently paying Sh6,500 ($48) for the same package.

The third package common to the three markets is the DStv Compact. Multichoice South Africa currently charges R469 ($25) for Compact package per month. In Nigeria, the new price announced for DStv Compact is N15,700 ($11), while in Kenya, the same package currently goes for Sh3,700 ($27).

Income level compared
It is important to note that the income levels in each of these countries differ and that also plays a role in how charges are fixed for markets. This also helps to understand who is paying more relative to their level of income.

According to Stats SA in its quarterly employment survey (QES), the average income in South Africa is R25,304 ($1,348) per month as of Q1 2023. The World Bank puts the country’s GDP Per Capita at $6,766.5 as of 2022. South Africa is an Upper-Middle Income country according to the Bank.

Data from the Kenya National Bureau of Statistics (KNBS) shows that the average monthly income for Kenyans rose to Sh20,123 ($149) in 2022. According to the World Bank, the country’s GDP Per Capita stood at $2,099.3 in 2022. The country is categorized by the Bank as a Lower-Middle Income country.

The average monthly salary in Nigeria is estimated to be between N80,000 and N100,000, which is about $58 to $72. This figure represents the median level, meaning that half of the working population earns less than this amount, while the other half earns more. However, the World Bank’s data shows that Nigeria’s GDP Per Capita stood at $2,162.6 as of 2022. Nigeria is also classified as a Lower-Middle Income country.

Bottomline
Based on the income levels, it is safe to say that Kenyans are paying more for DStv services out of the three countries. On the other hand, rates in South Africa are the cheapest going by their average income. This indicates that Nigerians are paying more than South Africans.

A Federal High Court in Abuja, on Monday, ordered the stoppage of the planned increase in DStv and GOtv subscription prices by Multichoice Nigeria Limited.

TechTV had reported that the Pay-TV operator, Multichoice Nigeria Limited, had last week announced another price increment across its DStv and GOtv packages effective May 1, 2024.

The company attributed the price increases to “rise in the cost of business operations” in Nigeria.

According to the notice signed by Multichoice CEO, John Ugbe, and sent to its subscribers and customers via email last week Wednesday, a copy of which was sighted by our Correspondent, the new prices for DStv packages are Premium package will now cost N37,000 monthly as against the current N29,500 subscription fee.

The price of the Compact+ bouquet has also increased to N25,000 from 19,800 monthly.

DStv said subscribers on its Compact bouquet will now pay N15,700 as against N12,500 they are currently paying, while those on the Confam package are to pay N9,300, compared to N7,400 currently being paid.

Under the new price regime, viewers on DStv Yanga bouquet will now be paying N5,100 for the monthly subscription, instead of the N4,200 currently being paid.

Padi subscribers will, from May 1, 2024, be paying N3,600 instead of the current N2,950 price.

HDPVR Access subscribers will pay N5,000 as against the N4,000 being paid now.

For GOtv users, Multichoice said customers on its Supa Plus package will now be paying N15,700, from the current price of N12,500. Its Supa bouquet will now go for N9,600 as opposed to the current N7,600 being charged.

GOtv Max subscription has also increased to N7,200 from N5,700 while its Jolli package will go for N4,850 from N3,950. Multichoice said its customers on the lowest GOtv package, Jinja, will be paying N3,300 monthly, as opposed to N2,700 they are currently paying.

Users of Smallie will now be paying N1,575 as against N1,300

Tech TV Network recalls that Multichoice had increased its subscription fees twice in the past year.

French media company, Groupe Canal+ has announced that it has acquired 3,653,492 additional shares in media giant, MultiChoice to bring its total ownership of the South African company to 40.83%. This is exactly one week after Canal+ increased its shareholding in MultiChoice to 40.01%.

In a notice to MultiChoice shareholders, Canal+ claimed it acquired the additional shares from 12 to 17 April for R115.95 ($6) and R117.50 ($6) per share. “Canal+ confirms that these acquisitions have already been disclosed to the Takeover Regulation Panel (TRP) as required under the Companies Act,” the company said.

The French media company also indicated its intention to acquire more shares soon. “Save as may be prohibited under the Companies Act and the Takeover Regulations, Canal+ may acquire further MultiChoice Shares after the date of this announcement”, the statement said.

Canal+ crossed the 40% ownership bar last week…
Canal+’s latest disclosure comes a week after MultiChoice announced that the French company had crossed 40% ownership of South Africa’s pay-TV giant. MultiChoice notified shareholders about Canal+’s increased shareholding in a statement on the JSE news service last Friday.
In the announcement, Multichoice assured shareholders that the incremental share acquisition would not lead to a merger or acquisition soonest.

“Some shareholders have asked whether Canal+ might cross the 50% shareholding in this way,” MultiChoice stated. “We do not envisage this happening as exceeding 50% ownership would amount to a merger under the Competition Act, which would require prior approval from the Competition Tribunal”, the company said.

The company reassured investors that should Canal+ buy shares for more than R125 each, it would be obliged to increase its offer price to match.

Canal+’s race to takeover Multichoice
Canal+’s bid to takeover MultiChoice began in 2020 with the French media group making clear its intention to create a pan-African broadcasting powerhouse with about 31.5 million subscribers across over 50 countries.

The French media company has a broad reach in French-speaking African nations, while MultiChoice has a stronger presence in English-speaking countries, including South Africa, Nigeria and Kenya.

Canal+ said it believes the competitive landscape for Africa’s media and entertainment industry will undergo further profound changes as the continent rapidly adopts broadband and mobile internet. Smartphone adoption is also rising.

The French media conglomerate made its formal mandatory offer last month after exceeding the 35% threshold stipulated in South Africa’s Companies Act. When its shareholding exceeded 20%, analysts raised concerns that the company could be violating South Africa’s Electronic Communications Act (ECA). The ECA is a stringent Black economic ownership requirement on foreign media ownership that caps voting rights at 20%.

Maxime Saada, chairman and CEO of Canal+ Group, told Reuters there are workable solutions around that which “of course will require us to have local partners”. Similarly, MultiChoice dismissed these concerns, saying compliance with the ECA is ensured through restrictions in its memorandum of incorporation, where voting rights for foreigners collectively are limited to 20%.

Consequently, MultiChoice, last week, informed shareholders that it established an independent board to consider Groupe Canal+’s offer to buy the shares of the company that it does not already own as required by South African takeover regulations. The board comprises MultiChoice directors Deborah Klein, Dr Fatai Sanusi, Louisa Stephens, and Andrea Zappia.

Meanwhile, Canal+ reserved the right to continue buying MultiChoice shares on the open market while buyout negotiations continued, the companies said. And, MultiChoice revealed last week that Canal+ has continued to buy the company’s shares

By the close of business on 5 April 2024, Canal+ had already increased its stake from 35.01% to 36.6%.

Analysts believe that the emerging media platform will put African content to global audiences and position them to compete internationally.

Bytedance’s short video platform, TikTok, said it removed 1.7 million videos posted by Nigerian users in the fourth quarter of 2023.

According to the platform, Nigeria was among the top 50 countries where videos violating its policies emanated from in Q4. In total, 176.5 million videos were removed globally for the period under review.

In its Community Guidelines Enforcement report, the company said the top 50 markets which violated its policies accounted for approximately 90% of all content removals for the quarter.

The removed videos were said to have violated one or more TikTok’s policies bordering on integrity and authenticity, privacy and security, mental and behavioural health, safety, and civility, among others.

Accounts removal
In the period under review, TikTok said it removed a total of 169 million accounts discovered to be spam or fake.

“From October 7 through to the end of 2023, we removed more than 169 million fake accounts globally, and we have removed about 1.2 million bot comments on content tagged with hashtags related to the Israel-Hamas war.”

“We remain vigilant in our efforts to detect external threats and safeguard the platform from fake accounts and engagement. These threats persistently probe and attack our systems, leading to occasional fluctuations in the reported metrics within these areas.

“Despite this, we are steadfast in our commitment to promptly identify and remove any accounts, content, or activities that seek to artificially boost popularity on our platform. During the fourth quarter of 2023, we saw an increase in some of our fake engagement metrics,” it added.

The company said it also removed a total of 1.03 billion likes from videos. Other actions taken by the social media platform included the removal of 720 million fake followers and 4.9 billion fake follow requests. According to TikTok, the removed likes, followers, and follow requests were discovered to have come through ‘automated or inauthentic mechanisms’.

1.5 million ads removed
During the fourth quarter of 2023, TikTok said there was an increase in the volume of ads removed for violating its advertising policies and a decrease in the volume of ads removed due to account-level actions. The report shows that a total of 1.5 million ads were removed in Q4 2023 for violating its ads policies, an increase from 1.3 million recorded in Q3.

“We are continually reviewing and strengthening our systems to identify new patterns and quickly and accurately remove ads that violate our policies. By upholding strict policies, leveraging advanced detection mechanisms, and continuously improving our systems, we strive to foster an advertising experience that is trustworthy, enjoyable, and aligned with the values of our vibrant TikTok community,” the company added.

Despite the removals, TikTok remains one of the most-used social media platforms in the world even as its user-generated revenue continues to soar. According to a recent report from data.ai, TikTok has generated $3.8 billion in consumer spending from the Apple App Store and Google Play Store in 2023 to bring its total revenue to $10 billion.