Tag: #nollywood

7 Things Nigeria’s Entertainment Industry Must Know About AI
The Nigerian entertainment industry—valued at over $7 billion and expanding rapidly—is on the brink of its next big disruption: Artificial Intelligence (AI). Whether in film, music, comedy, or social media, AI is already reshaping how content is created, distributed, and monetized.

To stay competitive in this fast-changing landscape, Nigerian creatives must understand what AI means for the future of storytelling, performance, and audience engagement. Here are the 7 most critical things every stakeholder in Nigeria’s entertainment industry must know about AI right now.

1. AI Is Already a Creative Collaborator, Not a Competitor

From writing scripts to producing music and creating digital avatars, AI tools like ChatGPT, Sora by OpenAI, and Adobe Firefly are already transforming the global creative process. Hollywood is leveraging AI to enhance storytelling; so should Nollywood, Afrobeats, and Nigerian skit makers.

Pro tip: Think of AI as your creative assistant—always on, always learning, and always improving your workflow.

2. Nollywood Can Cut Costs and Boost Quality With AI Tools

AI can assist Nigerian filmmakers in key areas like:
- Script generation
- Video editing
- Visual effects (VFX)
- Multilingual subtitles
- Scene simulations
Tools like RunwayML and Pictory can accelerate post-production, while reducing budget pressure.

3. AI in Music: From Afrobeats to Algorithmic Hits

AI now writes lyrics, generates beats, and personalizes music recommendations. Platforms like Soundful and Amper Music are already used to craft hit tracks globally. Nigerian producers and artists can use AI to:
- Speed up beat production
- Analyze fan data for better releases
- Localize music for global appeal
4. Copyright, Cloning & the Future of IP

AI can mimic voices, recreate acting styles, or generate entire characters. But who owns AI-generated content? Nigeria’s entertainment sector must prepare for legal battles around:
- Voice cloning
- Image rights
- Script co-authorship
- Music sampling by AI
Stakeholders must push for updated copyright laws that protect original creators in the age of machine-made media.

5. Deepfakes & Virtual Influencers Are Coming Fast

What happens when brands start hiring AI-generated influencers instead of real people? The lines between reality and digital fiction are blurring. Nigeria’s skit makers, Instagram stars, and YouTubers must:
- Build personal brands that are hard to replicate
- Leverage AI to scale content faster
- Stay authentic in an age of simulations
6. AI Bias Can Hurt African Representation

Most AI tools are trained on Western data. That means African voices, cultures, and faces are often underrepresented or misrepresented. Nigerian creators and tech founders must:
- Advocate for inclusive datasets
- Build locally-trained AI models
- Ensure African culture is accurately captured in digital storytelling
7. New Skills Will Define Tomorrow’s Creative Leaders

The creatives of tomorrow will need hybrid skills—part imagination, part machine. Nigeria must start training storytellers who can:
- Engineer prompts
- Use AI video and audio tools
- Protect digital rights
- Blend art and algorithms
The entertainment jobs of the future are being invented now—don’t be left behind.

Final Word: Lead or Lag

AI isn’t here to replace Nigeria’s creative genius—it’s here to multiply it.
The entertainment world is moving from hustle to high-tech. The question is: will Nigeria lead, follow, or fall behind?

With smart adoption, ethical use, and continuous innovation, Nigeria can become Africa’s AI-powered creative capital.

About the Author
Don Pedro Aganbi is a Techtainment analyst, digital economy advocate and convener of the Titans of Tech Conference & Awards and Nollywood Economic Outlook. He writes on technology, Entertainment, innovation and Africa’s digital future.
May 24, 2025
Hannatu Musawa Wins Outstanding Innovation in Public Service Award

The Honourable Minister of Arts, Culture, Tourism and Creative Economy, Hannatu Musawa, has been conferred with the Outstanding Innovation in Public Service Award at the 2025 Nollywood Economic Outlook NEO 6.0 in Lagos.

This prestigious recognition is a testament to her groundbreaking work in transforming Nigeria’s creative economy.

The citation reads in part, “Under her visionary leadership, the creative industry is experiencing unprecedented growth and global recognition. Musawa has successfully fostered collaboration among local stakeholders, academia, the private sector, and creatives, creating a synergy that is driving innovation and economic development”.

It continued: Musawa’s innovative approach has instilled renewed hope in Nigeria’s creative industry, with initiatives that harness the economic potential of various artistic expressions, including music, film, fashion, visual arts, and literature. Her commitment to preserving and showcasing Nigeria’s cultural heritage through initiatives such as cultural centres, museums, traditional arts, and cultural exchange programmes has been particularly noteworthy”.

The impressive citation also stated that the Minister’s impressive credentials include a law degree from the University of Buckingham, a Postgraduate Masters Degree in Legal Aspects of Marine Affairs from the University of Cardiff, and a Postgraduate Masters Degree in Oil and Gas Law from the University of Aberdeen. As a qualified Barrister and Solicitor of the Supreme Court of Nigeria, she brings a wealth of experience to her role.

The prestigious Outstanding Innovation in Public Service Award is a confirmation to Musawa’s dedication to innovation in public service.

Her contributions are indeed helping to move Nigeria forward, and we celebrate her achievement.

The Nollywood Economic Outlook seeks to convene leading voices from across the various sectors of the economy to tackle the industry’s most pressing issues with a dynamic mix of industry leaders, forward-thinking individuals, government agencies, Energy companies, Financial sector, corporate organisations among others to explore emerging opportunities, address challenges, and chart a sustainable course for the future of the Nigerian Economy.

The NEO Awards recognises the men and women driving significant, sustainable and scalable impact through their works and the initiative they lead. It seeks to recognize, applaud, and showcase a diverse array of the most impactful individuals spanning various sectors, all dedicated to community service and societal advancement.

It’s vision is to celebrate those unsung heroes who, without fanfare, have transformed society and continue to have a significant impact on lives and communities while it’s mission is to shine the light on these exceptional innovators, not only to honour their efforts but also to amplify their voices. In doing so, they aim to foster an environment of positivity and proactive engagements.

Barrister Hannatu Musawa was represented by the Director General, Centre fo Black and African Arts and Civilisation, Hon. Aisha Adamu Augie, Director General, National Institute for Sports, Prof. Olawale Moronkola, Director General, National Film and Film Video Censors Board, Dr. Shaibu Husseini, Hon. Idris Aregbe, Special Adviser to the Lagos state Governor on Arts, Culture and Tourism, Ejike Asiegbu, former president, Actors Guild of Nigeria, Legendary Actors, Sunny Mcdon, Tony Akposheri, Shan George, Founder, Abuja International Film Festival, Fidelis Duker, International Film Director, Uzoudinma Okpechi and ICONIC Film Director, Teco Benson, MRF among others.

March 5, 2025
Glocalisation Takes Center Stage at Nollywood Economic Outlook 6.0

The Nollywood Mandate (TNM) is thrilled to announce the sixth edition of the Nollywood Economic Outlook (NEO6.0), a landmark three-day event set to take place from February 27 to March 1, 2025, in Lagos, Nigeria.

The theme, “Glocalisation,” emphasizes the vital need for Nigeria’s creative industry to take the lead in exporting African culture, heritage, and values to the global stage. The event will challenge filmmakers and content creators to craft authentic African stories while embracing innovative filmmaking techniques and leveraging emerging technologies to captivate international audiences.

NEO6.0 will feature a robust lineup of activities, including Keynote Addresses, Panel Discussions, Fireside Chats, Exhibitions, Masterclasses, and a Mini Marathon. These sessions are curated to spark meaningful conversations, foster collaborations, and position Nollywood as a global powerhouse while retaining its cultural essence.

Speaking on the importance of the event, Don Pedro Aganbi, Convener, The Nollywood Mandate, stated: “Nollywood has a crucial role in shaping global perceptions of Africa. Through ‘Glocalisation,’ we can create content that celebrates our identity while appealing to international markets. This event is more than a talent showcase; it’s a call to action to transform our creative industry and set new standards for excellence.”

NEO6.0 will bring together a dynamic mix of industry leaders, including filmmakers, producers, actors, policymakers, and stakeholders from the government and private sectors. They will explore emerging opportunities, address challenges, and chart a sustainable course for the future of Nollywood.

Aganbi explained that the mini marathon is designed as a community-centric activity that prioritizes wellness and promotes a healthy lifestyle. It seeks to inspire individuals members of the creative industry to embrace physical fitness, encourage regular exercise, and raise awareness about the importance of maintaining a balanced and active life.

According to the organizer, “the event serves as a platform to foster social connections, strengthen community bonds, and advocate for overall well-being through collective action.”

Aganbi called on all stakeholders and enthusiasts passionate about the future of Nigeria’s creative economy to participate in this groundbreaking event.

The Nollywood Mandate is a collective of patriotic Nigerians dedicated to the growth and advancement of the country’s creative economy. Through strategic initiatives, collaborative efforts, and impactful events like NEO, the group works tirelessly to build a globally competitive Nollywood rooted in African identity.

February 3, 2025
Record Breaker: ‘Everybody Loves Jenifa’ Becomes The Highest-Grossing Nollywood Movie of All Time

Nollywood filmmaker, Funke Akindele’s Everybody Loves Jenifa has hit and surpassed the ₦1 billion record becoming the highest-grossing Nollywood movie of all time.
Surpassing Toyin Abraham’s Alakada: Bad and Boujee, the film’s distributor, FilmOne took to their Instagram page to announce the newest achievement.

“Everybody Loves Jenifa has officially hit a historic 1.466 Billion Naira and counting at the box office, making it the highest-grossing film of all time! A massive THANK YOU to our incredible audiences in Nigeria and Ghana for making this dream a reality! Your support is everything. On to even greater heights! Still showing in cinemas near you—experience the magic on the big screen,” the post said.

Akindele has done it again, this time, even bigger. In less than two weeks, the film surpassed ₦1 Billion.

If we take a trip down memory lane, Funke has been dominating the Nigerian box office for years.

Last year, her film A Tribe Called Judah made history as the first Nollywood movie to cross the ₦1 billion mark, enforcing her legacy as the queen of the big screen.

The Jenifa franchise is more than just a movie series; it’s a movement. Funke’s beloved character, Jenifa, first captured hearts in Jenifa’s Diary, a hit TV series that brought humour and life lessons in equal measure.

With Everybody Loves Jenifa, Funke has taken her iconic character to new heights, delivering a story that’s both hilarious and heartfelt.

Everybody Loves Jenifa has an amazing cast lineup including the duo Funke Akindele (Jenifa), and Folarin ‘Falz’ Falana (Sege).

Others include Jackie Appiah, Nancy Isime, Stan Nze, Bisola Aiyeola, Patience Ozokwor, Chimezie Imo, and Isaac Olayiwola ( Layi Wasabi).

January 7, 2025
How A Tribe Called Judah became Highest-Earning Nigerian Film

A Nollywood film has smashed box office records, becoming the first Nigerian movie to earn 1bn naira ($1.1m; £900,000) in domestic theatres.

A Tribe Called Judah achieved the historic feat in just three weeks.

Its creator – Nigerian actor, director and producer Funke Akindele – has thanked her fans for the milestone.

“Thank you Lord! Thank you Nigeria! Thank you Ghana!” she posted on Instagram, garnering thousands of congratulations.

The record cements Akindele, 46, as Nollywood’s highest-grossing director.

A Tribe Called Judah is set to eclipse Hollywood hits in Nigerian theatre earnings, including the acclaimed superhero film Black Panther: Wakanda Forever, which previously held the record as the top-grossing film in the country.

“This achievement isn’t just about numbers; it’s a testament to the power of storytelling, cultural pride, and the unyielding spirit of Nollywood,” the film’s distributor, FilmOne Entertainment, said on Instagram.

It has hailed the film as a “cultural gem”.

The company also praised Akindele, saying her commitment to storytelling has “etched a significant chapter in the vibrant tapestry of Nigerian cinema”.

A Tribe Called Judah has received rave reviews from both critics and fans and is basking in high ratings on movie review platforms.

The film – which portrays a scheme to rob a mall by five brothers whose mother was battling financial hardship – was inspired by Akindele’s late mother, whom she also dedicated the film to.

January 6, 2024
The Top 7 Nollywood Movies of 2023

Since Nollywood titles began to head to the cinemas in droves or land on streaming platforms, the Nigerian film industry, the biggest on the continent of Africa, has taken up a new personality.

Once viewed askant for its low budget and archetypal narratives, Nollywood in the past decade has taken up a new sheen, one that puts it in direct contention with any title from any part of the world.

By international standards, in the budget department, distribution system, and talent production Nollywood has a long way to go. It still takes the industry too long to produce new talents and the budget still pales in comparison with Hollywood and Bollywood.

However, this year, the industry has not been deterred by its restrictions. It has produced world-class content; for cinema, raking hundreds of millions of naira, for direct-to-streaming, ranking in the top 10 in multiple countries.

In 2023, indigenous language titles shined the brightest they have in a long time making waves on the box office and also on streaming platforms.

See below the top 7 Nollywood titles of 2023:

The Trade

After a hostage escaped from her kidnapper, the police force is left to investigate the intricacies of the case. Based on a true life story, The Trade is brought to life by an all-star cast that includes Blossom Chukwujekwu, Shawn Faqua, Rita Dominic, Gideon Okeke, Stan Nze, Chiwetalu Agu, Charles Inojie and many more stars.

The cat-and-mouse drama dives into the network of kidnappers that have made Lagos their stronghold for decades and heightened the problems of insecurity in one of Africa’s most populous cities. Directed by Jadesola Osiberu, The Trade was one of the most-watched Nigerian titles on Prime Video this year

Mami Wata

This black-and-white flick has been the talk of town since it debuted at the 2023 Sundance Film Festival in January. With its ambitious cinematography, it ushers Nollywood into a newer era of creative experimentation.

Directed by CJ Obasi, on October 15, 2023, Mami Wata was selected as the Nigerian entry for Best International Feature Film at the 96th Academy Awards by The Nigerian Official Selection Committee (NOSC), after two years of no submission. To do this, pidgin had to be recognised as a foreign language.

The cast includes Evelyne Ily Juhen, Uzoamaka Aniunoh, Kelechi Udegbe, Emeka Amakeze, Rita Edochie, and many others. Mami Wata tells the tale of a tiny community whose faith rests solidly on their river Goddess, Mami Wata. Their relative peace is disrupted after some rascals decide to test the ability of the goddess to protect her people.

Gangs of Lagos

Gang of Lagos is part of a new wave of action-packed thrillers that have become a calling card for Nollywood. The Osiberu-directed title pokes holes at the deep-seated corruption in the Nigerian political class and how those at the bottom of the food chain are used as pawns.

The all-star cast includes Tobi Bakre, Olarotimi Fakumle, Bimbo Ademoye, Iyabo Ojo, Wasiu Alabi Pasuma, among others. The film tells the tale of how harsh circumstances can change the course of the life of a young man growing up in Lagos.

After his foster father is murdered, all plans for Obalola (the protagonist played by Bakre) to get an education are vanquished. Together with his friends, he grows up to become a member of a cult that professes to be fighting unrest even as it is the chief instigator of unrest, leaving gang after gang in an endless battle for street power and control.

The Black Book

After the son of a deacon is falsely accused of kidnapping and is murdered by police officers, he takes matters into his own hands to prove his son’s innocence. The Black Book is an action-packed drama that challenges the notion of militancy in Nigeria, arguing for nuance in the conversation. The Black Book stars heavy-weight actors like Sam Dede, Richard Mofe-Damijo, Taiwo Ajai-Lycett, Shafy Bello, Alex Usifo, and others.

The film, which had a million-dollar budget, just five days after its release on Netflix held the number one position on the platform worldwide, the first Nigerian title to take that coveted spot.

Orisa

Orisa is one of the indigenous language films that broke even this year. Directed by Odunlade Adekola who also plays a lead role, the movie is set in an epic pre-colonial Yoruba time. After the activities of a king bring a curse to his kingdom, he must decide whether to swallow his pride and do the right thing, or continue in his ways, which will lead to certain doom.

Starring Adekola, Femi Adebayo, Shaffy Bello, Jide Kosoko, Dele Odule, Muyiwa Ademola, and Eniola Ajao, for months this year Orisa reigned at the box office. Orisa raked in more than ₦100 million at the box office.

Jagun Jagun

Another pre-colonial Yoruba language epic film, Jagun Jagun follows the life of a “young man determined to become a powerful warrior who joins an elite army, encountering the wrath of a maniacal warlord and the love of a fierce woman.”

Jagun Jagun is currently streaming on Netflix and was directed by Adebayo Tijani and Tope Adebayo, who also also in the film. Its cast includes Femi Adebayo, Odunlade Adekola, Lateef Adedimeji, Bukunmi Oluwashina, Fathia Balogun, and others.

Afamefuna

Afamefuna is an Igbo language film that dives deep into the apprenticeship institution that has become synonymous with the South-Eastern part of Nigeria. The Kayode Kasum-directed movie includes stars like Kanayo O. Kanayo, Segun Arinze, Stan Nze, Alexx Ekubo, and many others.

Just under two weeks after it was released Afamefuna raked in over ₦33 million in the Nigerian box office.

pulse.ng

December 13, 2023
How TikTok is Sustaining Africa’s Largest Movie Industry

TikTok has offered itself as a bridge between short-form content for social media and big-budget blockbusters on Netflix and Amazon Prime.

The premise of the 2014 Nollywood flick Pretty Liars, starring Funke Akindele, Nse Ikpe-Etim and Queen Nwokoye is not so dissimilar from the themes that dominated the movies coming out of the Nigerian film industry almost a decade ago; a pretty woman meets a rich man and love blossoms, or golddigger meets an awful man and unsuccessfully plans an escape.

This was after all pre-pandemic, pre-Americans bathing with chlorine, pre-Afrobeats star, Rema, pre-bringing-down-the-capitalism, pre-ThatVeryDarkMan as an influential social commentator. Those were days when terrestrial TV dominated satellite when streaming movies wasn’t an idea and when major industry conversations were not headlined on Twitter, Facebook and Instagram.

In one scene, Akindele’s character Cleo, a golddigger meets her Waterloo. As she makes for her escape, i.e. running away from the rich dangerous suitor, he runs after her half screaming “Why are you running?”

In the age of TikTok, that powerful scene has become the soundbite of a generation. Countless pranksters, beauty influencers, American sports teams, dance groups and about every single category of content creators on TikTok have sampled the soundbite in their videos.

According to data from TikTok, “Why are you running” has been used in some 72,000 videos on the platform.

That scene from Pretty Liars tells of the launch pad that TikTok as an entertainment platform has offered old Nollywood, as it is called, #NollywoodY2K. The hashtag #Nollywood has been viewed some 6.5 billion times on TikTok.

Image source: Nolly Babe

The boom of Nollywood on TikTok

Since the early days of the pandemic when the platform began to experience a massive boom in Nigeria, clips of old Nollywood have formed an almost inextinguishable source of excitement for creators. There are tons of remakes of Genevive Nnaji’s classic scenes rejecting love interests, Osita Iheme and Chinedu Ikedieze as the village rascals Aki and Paw Paw. Jim Iyke offering toxic love from these old movies is also fan favourite.

The account @originalvidz_ that posts the source material for many of these videos has almost 200k followers, underscoring a huge interest in the origins of the content.

The re-emergence of Nollywood oldies content on TikTok has been in a bid to satisfy the need for the kind of content that millennial Nigerians grew up watching but for long snubbed for big-budget Hollywood cinematic projects. Industry producers and sponsors have seen compelling reasons to remake the oldies with a touch of modern-day cinematography and influencers.

In 2021, the filmmaker, Biodun Stephens (Sista and The Visit) directed a remake of Aki and Paw Paw for Play Network. The studios are also behind the remake of Living in Bondage, the film lauded as the catalyst of the Nollywood industry itself. Domitila and Glamour Girls, other classic NollywoodY2K titles that have found new acceptance on TikTok have also been remade for cinema and streaming distribution.

The Aki and Paw Paw remake was reported to have grossed over N30 million in the opening weekend alone. Living in Bondage remained the highest box office earner in 2019 after the title grossed over N168. 7 million after its debut in November of the same year.

Already, stars of that era of African filmmaking are getting themselves in on the action. Stars like Kanayo O. Kanayo (251.3K followers) and Ngozi Ezeonu (1.4 million followers) have joined the platform, churning out funny videos and behind-the-scenes clips of themselves on set.

The new Nollywood establishment or maybe the old Nollywood establishment that remained in the industry from the early years till the beginnings of this golden age of Nollywood has also turned to the platform for the launch of their shows.

Nollywood, streaming platforms and the renaissance of golden oldies

As big streamers have emerged within Africa (Showmax, Accelerate TV) and Netflix and Amazon Prime have entered the continent, naturally, TikTok offered itself as a useful tool for creating awareness and generating support for new content.

Showmax, specifically, has turned to the platform to promote some of its blockbusters including the series Wura and the reality show The Real Housewives of Lagos. This year, the red carpet event from The Real Housewives of Lagos premiere was streamed live on TikTok. It was hosted by Oluwabukunmi Adeaga.

Bukunmi, who has adopted the moniker Kie Kie, has garnered more than 2 million followers for her dance videos, fashion tips and skits, mostly peppered with reactionary clips from old Nollywood movies. She has also landed roles in huge-budget Nollywood movies with cinema releases and straight-to-streaming. In 2021, she starred in A Simple Life. Last year, she played a leading role on Ile Owo, both available on Netflix.

Her story underscores how TikTok has offered itself as a bridge between short-form content for social media and big-budget blockbusters on Netflix and Amazon Prime.

Image source: Nolly Babe

Image source: Nolly Babe

Image source: Nolly Babe

So far the hashtag #RHOLagos (The Real Housewives of Lagos) has generated 82.3M views on TikTok. #WuraShowmax has garnered over 83.1M views.

Other shows that have been pushed into the market through TikTok include the fourth Season of MTV’s hit show MTV Shuga and the live-action Barbie movie by FilmHouse. According to Nairametrics, the Barbie movie generated N177 million at the Nigerian box office in four weeks.

In the fourth quarter of this year, Nollywood content in Nigeria and Ghana garnered over 781 Million videos on the platform according to data from TikTok.

This unique fit is the bellwether for even more progress to come. The age of streaming and cinema has only just begun in Nollywood. Whatever trajectory it takes, to swim or sink, it seems TikTok will guide its way.

December 2, 2023
The 8 Most Exciting Nollywood Stars to Follow on TikTok

With the rise of streaming, huge wads of cash entering the industry (aka angel investors) and soaring demands for West African content globally, the OG stars of Nollywood, the ones on whose very shoulders the Nigerian film industry today rests, have arrived on TikTok.

The clips from classic movies of the late 90s and early aughts – Living in Bondage, Glamour Girls, Blood Sisters etc.– have found new favour on TikTok, where they form the foundation for reactions inserted in between videos.

Now, the Nollywood stars themselves are on the platform, acting prowess dusted and remodelled for the age of TikTok. There are behind-the-scenes clips from the set of soon-to-be-released acting projects, comedic skits, and videos of the stars jumping on trending challenges, just to name a few.

We compiled a list of the ones we can’t stop watching. See below Eight OG Nollywood stars popping on TikTok right now:

Jim Iyke

Not so different from the bad boy persona that in the first place catapulted him to the peak of fame in Nollywood, on TikTok, Jim Iyke presents a more mature version of that persona. On the platform, Iyke is not the boisterous, loud, toxic lover he became famous for playing on the screen.

He is a calmer, more reserved version, dolling out clips of himself sporting excellent sartorial ensembles in every shade, from grey to pastels. It’s why 152.1K users have followed him on the platform.

Iyabo Ojo

With 2 million followers already on TikTok, Iyabo Ojo serves multiple personalities. Her followers accompany her as she picks out high fashion looks from her closet, trying out different ranges of Chanel sunglasses or sporting summer hot bikini looks. It’s why her fans have bestowed on her the title “Queen Mother.”

But her other form of content has also found mass appeal. Ojo embodies multiple personas, from fake prophets to village lover boys, leaving her fans marvelled.

Kate Henshaw

In under two months, Nollywood veteran Kate Henshaw went from zero to 109.76K followers on TikTok. With just under 33 videos since she made her debut she has drawn 6.61 million views.

Fans have followed the screen goddess for her giddy fitness videos, peppered with dance videos of the latest dance challenges on repeat on the “For You” page.

In one recent video that has garnered over 300k views, decked in her Saturday Owanbe attire, she raps to Nicki Minaj almost flawlessly.

Chidi Mokeme

Relatively new on the scene, Chidi Mokeme, the resplendent Nollywood leading man, has very quickly gotten the trick and adjusted to the demands of the platform.

He made his debut with the real thing, a clip from his most recent project Shanty Town, alongside another living legend, Richard Mofe Damijo. As he puts it “The survival these days is eehh… you have to adapt,” he said on TikTok’s newest podcast, #TeaTalk hosted by Toke Makinwa.

If you’re nostalgic for the old Guilder Ultimate Search show (which he hosted), he also has that covered. In a post he aptly captioned “BADDEST…. THAT YEAR. KING OF SUSPENSE,” he shares a clip from the show.

He has since moved on to jumping on trends, embodying his characters from upcoming projects and sharing videos draped in stunning sartorial offerings.

Ngozi Ezeonu

On TikTok, Ngozi Ezeonu is firmly at home. The veteran actress has already amassed over 1.4 million followers on the platform. Her content is unabashedly funny, witty and reminiscent of the characters she played and continues to play: middle-aged mothers doing middle-aged mother things.

She has quickly mastered infusing her content with old Nollywood sound bites. Her favourite? Osita Iheme screaming, “Shut up!” Even the “Give Me Some” challenge of Beyonce’s Partition has not been spared by her.

Rita Dominic

Rita Dominic, who recently made her return to TikTok, is finally here to stay. So far, 286.5K users have endorsed her return and given her the coveted follow button. With her content, she is leaning into her strength, fashion and beauty.

Already, she has a full-face makeup look, no makeup makeup look and glam videos.

Eucharia-Anunobi Ekwu

With an army of 118.5K followers, Eucharia-Anunobi Ekwu is not slowing down. Her nuggets of life, of some sort, conjure those of the madame-esque characters she was famous for back in the hay days.

“Don’t let anyone deceive you”, she declares in one video. “A man is not a full man if he doesn’t own a piece of land.” Or in another “Stop manipulating your friends all in the name of ‘you must show me loyalty.’ Pay them for services rendered,” she says.

Richard Mofe Damijo

If you are in the market of Richard Mofe Damijo professing his love for Genevieve Nnaji, then you are in luck. In one classic clip on his TikTok, the veteran actor says to her “Are you an angel? Tell me, ‘Where have you been all my life?’”

It’s the sort of goofy content that popularises his TikTok and has gotten him 175.1K followers on the platform. In many videos, he goofs around dancing, playing and just good old having fun on the internet.

The video of him dancing to Asake’s Lonely at the Top has been watched 1.1 million times.

Conclusion

While these are the actors that are on our radar right now, many NollywoodY2K stars have made their TikTok debuts.

TechNext

November 23, 2023
Nigeria Unveils Creative Industry Roadmap, Targets $100 Billion GDP

The minister of Arts, Culture and Creative Economy, Hannatu Musawa, made this known while unveiling the Ministry’s roadmap at its maiden Creative Economy Roundtable held at the Banquet Hall, State House, Abuja.

According to her, since assuming the role of Minister of Art, Culture, and Creative Economy a few months ago, the ministry has been working relentlessly on a multitude of initiatives across various workstreams to position Nigeria as the world’s culture, creativity & entertainment capital.

Over the years, Nigeria has evolved into a thriving centre for creativity and entertainment, and this success has become increasingly evident. From securing top positions on global movie rankings to artists selling out stadiums and dominating streaming charts the achievements are remarkable.

Musawa articulated a vision for the creative sector, summarizing the ministry’s strategic blueprint published last month, which is built upon five key pillars:

Policy, Legislative, Regulatory and Intellectual Property Reforms: To create a conducive environment, which will send the right signal to talents, investors and the world that Nigeria is open for business.

Cultural Plan: To deep dive into every creative sub-sector to understand the power of culture to unite and inspire.

Economic Plan: To create millions of jobs, and contribute 10% to the Nation’s GDP expanding sectorial GDP to a remarkable $100 billion by the year 2030.

Private Sector Engagement: To foster greater participation and collaboration to nurture and amplify creative endeavours and businesses.

Destination 2030, Nigeria Everywhere: To promote Nigeria’s culture and showcase its creators to the world, establishing Nigeria as the leading global hub for arts, culture, and creativity by 2030.

What the minister said:

“We believe that Nigeria’s cultural influence should transcend borders, and we are committed to making it a reality,” she stated.

“As we embark on this transformative journey together, let us remember that each one of you, with your creativity and passion, is an indispensable part of this narrative. Our collective efforts will not only make Nigeria the world’s creative capital but also enrich the lives of our people and inspire generations to come,” she added.

November 23, 2023
Nigeria’s Entertainment Sector Hits $12.9B Revenue – Report
Nigeria’s Entertainment & Media sector is poised for substantial growth, projected to reach a noteworthy $12.9 billion in revenue by 2027, as indicated in a report by Pricewaterhouse Coopers.

After considering, Nigeria, South Africa and Kenya- PWC’s African Entertainment and Media Outlook 2023-2027, reported that among the three markets captured, Nigeria has the most remarkable growth trajectory, anticipating a 16.5% compound annual growth rate (CAGR) in E&M revenue through 2027.

This is expected to double Nigeria’s E&M revenue from $6 billion recorded in 2022 to $12.9 billion by 2027.

Charles Stuart, the PwC South Africa entertainment and media partner, highlighted the stabilizing growth rate of Nigeria in comparison to South Africa and Kenya

What he said
- “Nigeria is expected to experience the strongest growth in E&M revenue, with revenue expected to more than double from 2022 to 2027. While newspapers, consumer magazines and books are forecast to continue to decline in South Africa and Nigeria, Kenya is forecast to achieve growth across all segments,”
The robust growth in Nigeria’s E&M industry is attributed to significant gains in internet access revenue, particularly in the mobile sector.

The report forecasts a substantial increase in mobile internet subscribers in Nigeria, rising from 54 million to 78 million over the next five years.

Despite this expansion, penetration is anticipated to be less than a third of the population by 2027.

However, In Africa, the deployment of swift and dependable 5G networks faces challenges, with progress hindered by regulation, affordability, geography, and investment, according to reports.

While globally, 5G smartphones constituted 19.3% of connections last year, the figures were notably lower in South Africa (3.1%), Kenya (2.1%), and Nigeria (1.2%).

Despite the modest adoption of 5G, Africa remains predominantly mobile-centric, with fixed broadband penetration levels trailing the global average. Establishing robust internet connectivity in key growing economies across the continent is seen as a pivotal step for future growth.

This connectivity is expected to serve as a foundation, unlocking opportunities for consumers and advertisers in domains such as music and video streaming, gaming, and the metaverse, all contingent on swift and dependable internet access.

Globally, the Internet advertising segment is predicted to witness the most significant revenue growth, closely followed by Internet access.

However, in Nigeria’s E&M market, the only segment expected to contract marginally over the forecast period is newspapers, consumer magazines, and books.
November 12, 2023
Sanwo-Olu, Del-York Unveil $100m Film City Project in Epe

Lagos State Governor Babajide Sanwo-Olu has said that the $100 million First Film City in the state will help to create numerous job opportunities, stimulate economic growth and attract investments to the state.

Sanwo-Olu made the remark on Wednesday while performing the official groundbreaking ceremony of the $100 million (one hundred million) Dollars Lagos Film City Project at Ejinrin, Epe, in the Lagos-East Senatorial District.

The governor noted that the $100million film city, which covers 100 hectares of land, will be executed on the Private Public Partnership (PPP) model, adding: “We are laying the foundation for a creative hub that will serve as a catalyst for innovation, talent discovery, and storytelling excellence.”

According to the governor, the film city will be a testament to his administration’s commitment to nurturing the arts and supporting the dreams of aspiring filmmakers, actors, and technicians.

He enjoined various stakeholders, including filmmakers, investors, educators and the community at large – to join hands and contribute towards the success of the film city.

“Let us work together to build an ecosystem that nurtures creativity, fosters collaboration, and empowers our artists to push the boundaries of their craft,” he added.

He said that the film industry has the power to transcend boundaries, bring people together, as well as has the ability to inspire, entertain, and educate.

The governor said that the “momentous and historic occasion marked a significant milestone in the state’s journey towards creating a thriving and vibrant film industry that will not only captivate audiences worldwide but also contribute to the economic growth and cultural development of our beloved state.”

He said that the event is a journey that will redefine the landscape of the film industry in Lagos State.

The governor thanked the Ejirin monarch, as well as the partners for their collaboration on his administration’s interventions in the entertainment industry, saying that the project would serve as a catalyst to provide jobs, stimulate growth and support the value chain of film making.

Also at the event, the Commissioner for Tourism, Arts and Culture, Toke-Benson Awoyinka, said the Lagos Film City would be the biggest in Africa both in contents, acting, training, cinematography and creativity, urging investors to partner the state on the initiative.

She also commended the host community for its supports, saying the project, which is a state government initiative, in collaboration with the private sector, would be a major boost for the entertainment and creative industry.

The Lagos City Film Project, Ejinrin, when completed, will bring about developments and make Lagos State a force to reckon in the entertainment and creative industry across the globe.

Sanwo-Olu said that “Through the magic of cinema, we can showcase the rich cultural heritage of Lagos State, tell stories that reflect their shared experiences, and amplify the voices of our diverse communities.”

This film city, he added, ‘will serve as a canvas for these stories, providing a platform for our talented artists to shine on both local and global stages.”

The Film City, the governor said, “will be a hub for film production, post-production, visual effects, and all the ancillary services that support the filmmaking process.

“We envision a film city that is equipped with state-of-the-art facilities, sound stages, editing suites, production offices, and everything necessary to bring the magic of the silver screen to life.”

October 19, 2023
The Black Book Raises the Bar for Nollywood

Nigerian thriller The Black Book has been in the headlines for reportedly topping global figures at streaming service Netflix, with 5.6 million viewers in its first two days. Does it live up to the hype?

In my view, as a critic, scholar and teacher of Nigerian film and storytelling, the short answer is yes. Directed and co-written by newcomer Editi Effiong, The Black Book emerges as a significant film that establishes a new milestone for Nollywood, the ever-evolving Nigerian film industry.

It achieves this by combining several key factors: high production values, a desire to break the mould by offering an outspoken and relevant political critique, and an ability to master new digital opportunities – including those offered by the likes of Netflix.

What it’s about

Set in Lagos and Kaduna states, this action thriller delves into intricate themes of power, revenge and corruption. At first the film centres on Professor Stella Craig, boss of the Nigeria Energy & Oil Company. She embarks on an investigation into oil blocks apparently controlled by a corrupt cartel led by General Issa. The story opens with the kidnap and subsequent murder of her husband and new-born child, despite her willingness to resign voluntarily.

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When a tall, dark suspect with dreadlocks is arrested but later released, a hunt for the kidnappers begins. Damilola Edima, an enterprising young man, becomes an unfortunate victim of jungle justice. His father, Paul Edima, a deacon and former hitman, is determined to find justice for his son. His revenge mission focuses on finding a black book. The contents of the book can dismantle the cartel.

Is it any good?

The Black Book stands out because of its thrilling storyline. It pays meticulous attention to detail while also making poignant references to Nigerian history and society. It unfolds against a backdrop of prominent individuals and governmental bodies, echoing real-world events like insecurity, corruption and police brutality.

The movie emphasises outdoor scenes that captivate the audience with spectacular visuals. As Effiong’s feature directing debut, it represents a groundbreaking achievement in Nollywood for both the scope of the action and the fact that this action is able to capture the essence of contemporary Nigeria.

The Black Book portrays a nation grappling with corruption within the ruling class and the pervasive influence of manipulative kingmakers. It reflects a society where insecurity is perpetrated by security officials, free speech is stifled and honest journalism suppressed. Watching it is a visceral experience of a country of both beauty and lurking dangers. Ultimately, it’s a reminder of the cost of justice, especially for the vulnerable in society.

Ankle Films/Netflix

Several projects have paved the way for a film like The Black Book. It was met with the kind of anticipation that recalls the excitement generated by Nigerian director Teco Benson’s 1990s action films. In 2022 the Netflix mini-series Blood Sisters broke new ground for Nigerian thrillers by offering unconventional portrayals of young women instead of the usual romance narratives.

The Black Book pushes the boundaries further. Its gritty politics is excellently researched. Editi Effiong’s direction chooses each word spoken and each visual with meticulous care.

He demonstrates a level of competence, dedication and cultural awareness that Nollywood needs to engage in, especially if it’s to sustain its global audience. A tech and advertising expert turned producer turned director, Effiong represents a new school of digital savvy that complements the art of streaming.

Nollywood’s development

Rising professionalism and compelling storytelling is tapping into on-demand distribution platforms, expanding the horizons of Nollywood. The industry initially gained global recognition for its huge output of direct-to-CD and DVD productions. It has moved from operating within an informal economy to reach a broader international audience.

Nollywood has historically been criticised for its low budgets, lack of professionalism and rushed production processes. This has led some film-makers to distance themselves from the term “Nollywood”. Updated terms like “new Nollywood” or “beyond Nollywood” emerged to describe a new phase in its development.

Insecurity in Nigeria drives the plot. Screengrab/Anakle Films/Netflix

I have interpreted “new Nollywood” as an economic strategy and a phase in the history of the industry’s development rather than a categorisation of the films themselves. Previously I discussed factors promoting the new Nollywood era. I argue that professionalism and access to elite audiences are reshaping the industry.

Now I add that Netflix and other multinational streaming platforms have raised the bar even higher. The Black Book stands as a testament to this evolving landscape. The future appears promising, with The Black Book serving as a significant chapter in shaping a bold cinematic future.

Should you watch it? Yes, especially if thrillers are your thing. It’s gripping and entertaining. It resonates with a global audience particularly because of its exceptional production qualities. Its high-octane action sequences and streamlined narrative are a vehicle for the film to stand out as atypical of old Nollywood yet still quintessentially Nigerian.

October 14, 2023

Meet The Tech Experts Behind “The Black Book” Netflix’s Latest Movie

Nollywood, the vibrant Nigerian film industry has been on an upward trajectory in recent years. But not too long ago, despite its undeniable potential, limited investment opportunities stifled its growth. Limited funds hindered the creation of high-quality content, profitability, and the industry’s ability to reach global audiences.

However, the tide has significantly shifted in recent years, and streaming giants like Amazon, Showmax, Multichoice, and Netflix are pouring resources into the industry, allowing Nollywood to produce higher-quality films and expand its reach across borders. From 2016 through 2022, Netflix invested $175 million and contributed a total of $218 million to GDP in South Africa, Nigeria and Kenya.

Interestingly, apart from funding from streaming giants, there is a growing interest in the Nollywood industry from unlikely investors.

n August 25, Editi Effiòng, a Nollywood director, shared a list of executive producers for his film, The Black Book. The list included influential tech magnates and venture capitalists. Movie financing shares a few similarities with startup funding. People who invest in movie productions receive their return mainly from the distribution of the movie.

In just under a week since its release, “The Black Book” has secured the top position on Netflix’s movie rankings worldwide.

These are the tech founders and venture capitalists who provided funding for “The Black Book,” Netflix’s latest top-ranked film.

Rank	Producer	Tech startup
1	Gbenga Agboola	Flutterwave
2	Kola Aina	Ventures Partner
3	Olumide Soyombo	Voltron Capital
4	Ezra Olubi	Paystack
5	Odunayo Oweniyi, Somtochukwu Ifezue, Joshua Chibueze, and Somto Ifezue	Piggy Vest
6	Adesunbomi Plumptre	Volition Cap
7	Prosper Otemuyiwa, Nadayar Enegesi	Eden Life
8	Kola Oyenenyin	Opportunik Global Fund

September 28, 2023

Netflix’s Contributions to the GDP of African Countries

These streaming giants are vying to secure their share of the market in Africa’s thriving creative entertainment industry, largely driven by a growing population and a dynamic digital space.

Among all the streaming platforms, Netflix has emerged as a standout player and has become a household name on the continent. Commendably, the streaming giant’s influence extends beyond mere entertainment and also has a significant economic impact.

Since entering key countries in sub-Saharan Africa (SSA), Netflix has been contributing across economic sector value chains within and adjacent to the cultural and creative industries and stakeholder ecosystems

From 2016 through 2022, Netflix has invested $175 million in content and in the local creative ecosystems in South Africa, Kenya and Nigeria combined, according to its impact report.

Netflix has supported over 12,000 jobs, contributing a total of $218 million to GDP, generating more than $44 million in tax revenue, and increasing household income by over $200 million.

During the seven years, the online video streaming giant has focused its operations on these three sub-Saharan African countries, with South Africa ranking as the continent’s largest contributor of content to the site.

Below is a compilation of Netflix’s contributions to the GDP of African countries in 2022:

South Africa – $178 million

South Africa

Netflix launched in South Africa in 2016 and has been working with South African creators and distributors to bring high-quality series and films that showcase the best of South Africa’s creativity and talent to our global audience.

The company has invested in 170+ licensed titles and commissioned 16 Netflix Original South African series, such as Queen Sono, How To Ruin Christmas, The Wedding and Blood & Water.

Having invested over $125 million in productions between 2016 and 2022, Netflix has made significant contributions to the economy. These contributions include a boost of $178 million towards GDP, an increase in the income of local people by USD 167 million, $41 million towards tax in South Africa, and the creation of over 7,000 job opportunities across the economy.

Nigeria – $39 million

Nigeria

Netflix was launched in Nigeria in 2016, and has swiftly uplifted the world’s second-largest global film industry by adding its high-quality local content to its service.

Recent years have witnessed hugely successful Nigerian Netflix originals enter the Netflix service, such as Anikulapo, Blood Sisters, Far From Home, Shanty Town, and King of Boys.

Over USD 23 million has been invested since 2016 in over 250 local licensed titles, co-produced and commissioned film content. Netflix’ investments has contributed $39 million towards GDP, $ 34 million towards household income, and $ 2.6 million towards tax revenue. In total, 5,140 jobs were supported throughout the economy.

Kenya – $1 million+

Netflix in Kenya has been a major pillar in supporting and developing the country’s creative industry. Netflix’s commitments to strengthen the industry have been reflected in the launch of the first Kenyan Netflix original ‘Country Queen’ in July 2022, with two more titles in various stages of production.

While no precise GDP contribution figure was disclosed for Kenya, it is safe to assume that Netflix’s contribution to Kenya’s GDP exceeds $1 million, considering the total contribution across the three countries.

Country-Queen-Netflix

Find political and governance Nollywood movies to learn more about Nigeria’s leadership and political experience. As the 2023 elections draw near, Nigeria’s political space comes under close observation, with citizens getting sensitized on the country’s political history and realities to make the right choices of leaders elected.

Nollywood, being the gift that keeps giving, has produced movies reflective of the country’s different political experiences. Here are 10 movies you should watch on Nigeria’s political experience:

1) ‘Saworoide’

This is a classic Yoruba movie on how military rule in Nigeria promoted autocracy in Nigeria. Released in 1999, and directed by the legendary filmmaker Tunde Kelani, the movie depicts the betrayals, violence, exploitation, bribery and corruption and other rots in Nigeria’s leadership system.

The movie stars veteran actors like Lere Paimo, Kola Oyewo, Ayantunji Amoo, Kabirat Kafidipe, Larinde Akinleye, Kunle Bamtefa, Bukky Wright and Kunle Afolayan. It is still a great watch to date.

Watch the movie here:

2) ‘76’

Directed by Izu Ojukwu, the political thriller details the account of a pregnant wife, who helps her husband, a young soldier accused of complicity in the abortive coup of 1976 helps him prove his innocence.

Released in 2016, the movie stars Ramsey Nouah, Chidi Mokeme, Rita Dominic and Ibinabo Fiberesima. The movie won Africa Movie Academy Award for Best Nigerian Film and was produced by Adonis Productions and Princewill’s Trust. It is currently available on Netflix.

Watch the trailer here:

3) ‘King Of Boys (K.O.B)’

This is a crime and political thriller about Alhaja Eniola Salami, a businesswoman and philanthropist with a rising political stature called into question by her underworld connections.

She has to deal with sorrow, violence, exploitation, crime and vendetta to be able to conquer her enemies and rise above adversities.

The movie is a Netflix original first released in 2018. It is one that Nigeria’s biggest movie in box office figures in contemporary times. ‘KOB’ was co-produced and directed by Kemi Adetiba, and stars actors like Sola Sobowale, Toni Tones, Nse Ikpe-Etim, Richard Mofe-Damijo, Deyemi Okanlawon and Akin Lewis. It is currently streaming on Netflix.

Watch the trailer here:

4) ‘Love is War’

The movie features a conflict between a husband and wife, who both win the nominations as the candidates of the two major parties in an upcoming gubernatorial election, and how they sustain their relationship in the face of impending chaos.

‘Love is War’ is a 2019 Nigerian political drama film directed by Omoni Oboli and written by Chinaza Onuzo. Produced by Inkblot Productions, it stars Omoni Oboli, Richard Mofe-Damijo and Jide Kosoko. It currently streams on Netflix.

Watch the trailer here:

5) ‘Code Wilo’

Produced by Hauwa Allahbura and directed by Mike-Steve Adeleye, ‘Code Wilo’ projects the story of a political godfather who announces his daughter as the gubernatorial candidate.

She ends up being kidnapped on the day of the announcement and gets a rude awakening when she’s forced to fight for more than the right to save her people.

Directed by Mike Steve and produced by Cut24 Production, the movie stars include Zack Orji, Eucharia Anunobi, Yaw Comedian, Uzo Arukwe and Gabriel Afolayan. It was released in 2019.

Watch the trailer here:

6) ‘4th Republic’

Directed by Ishaka Bako, ‘4th Republic’ follows the story of Ikechukwu Obiano, a young idealistic deputy campaign manager for industrialist Mabel King, who is competing against incumbent Governor Idris Sani in her bid to become the first elected female governor in the country.

The movie stars Kate Henshaw-Nuttal, Enyinna Nwigwe, Sani Muazu, Ihuoma Linda Ejiofor, Bimbo Manuel, Yakubu Muhammed, Sifon Oko, Jide Attah, and Preach Bassey and is produced by a collaborative effort between Amateur Heads and Griot Studios. Distributed by Netflix, the movie was released on the 12th of April, 2019.

Watch the trailer here:

7) ‘October 1’

Released in 2014, the movie is about Nigeria’s independence from the British in 1960. It is a fictional account of a Nigerian police detective is dispatched to investigate the murders of women in a rural community.

The detective is expected to solve the mystery before the Nigerian flag is raised on October 1, 1960, Nigeria’s Independence Day.

Produced by Golden Effects Studios and FilmOne Distribution, written by Tunde Babalola and directed by Kunle Afolayan, it stars Sadiq Daba, Kayode Olaiya, David Bailie, Kehinde Bankole, Kanayo O. Kanayo, Fabian Adeoye Lojede, Nick Rhys, Kunle Afolayan, Femi Adebayo, Bimbo Manuel, Ibrahim Chatta, Demola Adedoyin and Deola Sagoe. The movie is currently showing on Netflix.

8) ‘If I Am President’

Written and directed by Bright Wonder Obasi, ‘If I Am President’ tells the journey of one young, middle-class Nigerian man as he runs and campaigns for the highest office in the land. Alongside his family and campaign team, he faces attempted assassinations, false accusations, smear campaigns and systemic disenfranchisement.

The group makes a push into the murky and rough political terrain, armed with little more than their ideals.

Released in 2018 and produced by High Definition Film Studios, the movie stars Ayoola Ayolola, Joke Silva, Rahama Sadau, Bimbo Manuel, Ivie Okujaye, Bryan Okwara, Ayo Emmanuel, Bimbo Manuel, Victor Decker, and Osas Iyamu. It is available in cinemas nationwide.

9) ‘Your Excellency’

The Funke Akindele-directed movie is about a rich businessman and failed presidential candidate, obsessed with running for Nigeria’s top seat, the presidency. However, in his last race, tides turn in his favour, and a social media smear campaign propels him to presidency.

The film stars Akin Lewis, Funke Akindele, Shaffy Bello and Eku Edewor, and is produced by EbonyLife Films. It raked over N186 million at the box office, and is available on Netflix.