The list is courtesy of BWC Twiplomacy and was determined by a highly methodical algorithm.
Social media for world governments, much like global citizens, is a tool that is used to influence, entertain, and or inform people. The list was determined by a highly methodical algorithm.
Their algorithm was designed by the BCW’s Europe & Africa’s Data & Analytics team. The algorithm assigns a tailored weighting to variables including mentions, tweets, retweets, reach, impressions, follower changes, likes and follower count.
The report also used the following variables to determine the list; gender, age, length of time in office, year on year comparison, and the proportion of tweets with either photo or video content.
Variables relating to the countries studied includes, the country’s GDP per capita, internet penetration, income level based on the World Bank’s categorization of the country, population size, and languages of tweets (English, French, Spanish, Arabic)
These variables, when factored in, show the leaders who have had the most impact on its people via Twitter, and those who have not.
As mentioned earlier 50 leaders made the list, but of these 50 leaders only 9 were African. Below is a list of these 9 African leaders, the 9 most influential African presidents on Twitter.