itel Unveils New Logo, Restates Commitment to Reshaping Smart Life Service in Nigeria
Leading smart life brand, itel, is excited to unveil a new logo to herald a fresh era of innovation, customer centric philosophy and a remarkable shift in brand identity suited to the dynamic needs...
Leading smart life brand, itel, is excited to unveil a new logo to herald a fresh era of innovation, customer centric philosophy and a remarkable shift in brand identity suited to the dynamic needs of end users.
16 years on from its former logo, itel’s new look and logo underscores the brand’s commitment to being a reliable, innovative and ahead-of-the-market brand without compromising on its core values of affordability, quality and accessibility. Having defined the brand for more than a decade, the old logo gives way to a more modern, vibrant and readily identifiable one, capturing the essence of itel’s brand promise to “Enjoy Better Life.”
Since inception, itel has stayed true to its promise of providing quality yet pocket friendly electronic products that resonate with user demands and give consumers an opportunity to pick from a range of sophisticated devices that spark up their electronic experience. With the introduction of the new logo, it plays up a significant turning point in the brand’s history and a resolve to remain relevant in the ever evolving tech landscape.
The unveiling of the logo points to a well thought rebranding initiative that signifies constant growth and expansion. itel remains committed to churning out a lineup of affordable and innovative devices that will enable our users enjoy a smarter life.
itel’s new evolution
itel’s revamped logo, designed by DesignStudio, the global design team based in Australia, symbolizes a youthful, energetic, and forward-looking approach. Its colour of choice, magenta, is deliberate; a move to indicate an inclination towards youthfulness and positivity to stay on top of the dynamic tech landscape. It signifies the power in itel devices and passion and energy for meeting user demands.
Also, by sticking with its now iconic speech bubble, itel continues to remind existing and new consumers that it is the go-to brand for communication and connectivity in the fast moving world. Through the forward slanted angle throughout the logo, itel brings to the fore the fact that it is not only catering to current consumer smartphone and other electronic needs, but is also a brand focused on defining the future tech landscape with smart moves and innovations.
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