Tag: #showmax

  • MultiChoice Suffers $50.2 Million Loss

    MultiChoice Suffers $50.2 Million Loss

    MultiChoice, a prominent media company, has announced a staggering after-tax loss of R911 million ($50.2 million) during the six months spanning from April 1 to September 30, 2023. This is coming as a substantial downturn compared to the R55 million after-tax profit reported in the corresponding period last year.

    The company also experienced a 1% decline in revenue, slipping from R28.7 billion to R28.3 billion. Operating profit followed suit, plummeting 22% from R6.2 billion to R4.8 billion.

    In addition to these setbacks, MultiChoice’s free cash flow witnessed a significant drop, standing at R1.07 billion, reflecting a 40% decrease from the R1.8 billion reported in the previous year.

    Mixed fortunes across regions impact MultiChoice’s 90-day metrics

    In its 90-day active subscriber base, MultiChoice observed a growth of 70,000 DStv subscribers in its Rest-of-Africa division. Conversely, in South Africa, it faced a setback, losing 486,000 subscribers. This led to a net decline of 416,000 90-day active subscribers across the entire group. Notably, this has come as the first instance of a decrease in DStv’s overall subscriber numbers based on this measure.

    MultiChoice South Africa also experienced a 3% dip in external revenue, falling from R17.05 billion ($933 million) to R16.54 billion ($905.5 million). Concurrently, the trading profit took a substantial hit, decreasing by over 17%, moving from R6.3 billion ($345.7 million) to R5.2 billion ($285.3 million).

    Showmax on the other hand witnessed a substantial surge in external revenue, jumping by 46% from R381 million to R555 million. Despite this positive revenue trend, trading losses experienced a notable escalation, rising from R279 million to R799 million.

    MultiChoice however attributed the decline in profitability to factors such as power interruptions, elevated cost of living pressures, and significant depreciation of local currencies against the US dollar.

    “The impact was mitigated by a change in focus towards subscriber retention, an improved customer mix, as well as ongoing annual pricing and cost-saving disciplines,” the company said.

    “As a result, the group was able to maintain a positive trading profit in the Rest of Africa (a ZAR2.2bn organic improvement YoY) and delivered a 31% trading margin in South Africa.”

    MultiChoice also noted a transition from a period of robust growth, primarily associated with the FIFA World Cup in the preceding six months. Additionally, the reporting period coincided with the commencement of the Rugby World Cup in early September.

    “The South African business had to contend with the effects of ongoing high levels of load-shedding as 43% of the days in the reporting period were impacted by stage 4–6 load-shedding,” MultiChoice stated.

    “Subscriber growth was also affected by a decision to remove 311k non-revenue generating customers (linked to special load-shedding campaigns) from the base.”

    MultiChoice’s investments: Growth in premium subscribers, local content, and World Cup sponsorship

    MultiChoice reported a positive shift with a 5% growth in its premium customer base, marking a trend not seen in many years. The company recorded a 4% increase in total content costs in organic terms (with a +10% reported increase), primarily due to continued investment in local content, which saw a 16% year-over-year boost.

    Emphasizing its commitment to local content, MultiChoice highlighted the investment in Shaka iLembe, a show that commenced airing in June. The company also allocated funds to various World Cups held in the first half of the year, including Netball, Women’s football, and the initial stages of the Rugby World Cup tournament.

    To manage these increases, MultiChoice employed continuous optimization of its international content portfolio. In the face of operational risks stemming from volatile currencies and consumer pressures, coupled with the medium-term investment cycle for Showmax, the company remains steadfast in its focus on cash generation and safeguarding the balance sheet.

    Talking about MultiChoice showcasing societal diversity, its diverse international content portfolio plays a vital role in bridging cultural gaps and fostering understanding. Through ongoing optimization efforts, the company ensures a broad spectrum of perspectives, contributing to a more inclusive and globally aware audience.

    The company’s focus on cash generation and safeguarding the balance sheet is not just a financial strategy but a responsible approach to ensure continued support for the communities it serves.

    However, the financial challenges faced by the company are likely to raise concerns about the company’s fiscal health and will likely prompt stakeholders and industry analysts to closely monitor MultiChoice’s strategies for recovery and future financial stability.

  • JUST IN: Netflix Loses Top Spot to Showmax in Africa Streaming War

    JUST IN: Netflix Loses Top Spot to Showmax in Africa Streaming War

    As competition intensifies in Africa’s streaming market, Netflix, the previous market leader, which held more than 40% of the market, has lost its status as the market leader to Showmax. 

    Netflix, the world’s largest paid video streaming service, is losing market share in Africa as competition from Amazon Prime and Showmax intensifies. While Netflix controlled around 40% of the African streaming market in 2021, the latest industry data shows its dominance is shrinking. The California-based company now accounts for 35% and is no longer the market leader, as Showmax now accounts for 40% of the continent’s streaming market, according to Omdia Research, a tech research-based firm.

    As more competitors enter the region and step up their playbook, they’re squeezing market share for other players, including Netflix. The streamer has lost its lead in the market to  Showmax, which now has 1.8 million subscribers. Marc Jury, Showmax CEO, previously said that the streaming service experienced a 26% year-on-year growth in paid subscribers in the last four years as it doubled down on local content production. The company also dedicated $1 billion to content production and acquisition on the continent in the financial year ending in 2023.

    Netflix market share is reducing in Africa as Showmax becomes market leader

    According to data from Digital TV Research

    , an industry analytics firm, Africa had 41 million pay-TV subscribers at the end of 2022, with video streaming accounts for less than 10% of the subscriber base. Streaming players like Netflix and MultiChoice’s Showmax have deployed several growth tactics over the last three years, including splurging on new content and cutting subscription prices to win new customers. But the market has continued on its slow pace.

    TechTV News can also confirm that IrokoTV, Africa’s oldest streaming service, had only 46,000 active users in December 2022, a 76% decline from the beginning of the year. IrokoTV’s CEO Jason Njoku shared that the service had invested $30 million in Nigeria but had yet to profit from the country.

    Netflix and its African push

    Netflix entered Africa in 2016, racing quickly to a few hundred thousand subscribers, which put pressure on incumbent players, including market leader MultiChoice, to brace for more competition. Despite the expansion of Amazon Prime Video and, more recently, NBC Universal’s Peacock to the continent, the market has grown slowly as broadband costs, stable internet, and low income continue to plague households on the continent.

    Africa’s streaming video-on-demand industry is expected to grow by 10.4% annually while Netflix is expected to grow by half of that as other platforms are expected to take up more of Netflix’s slowing subscriber base.

    After racing to 400,000 within its first two years on the continent, Netflix has added 1.2 million subscribers in the past four years. South Africa remains Netflix’s largest market, accounting for 73.3% of its subscriber base. At 10.5%, Nigeria, Africa’s most populous country, remains a small market for the streaming service despite significant marketing activities and a major content acquisition push in the West African country, according to Omdia Research.

    Netflix has worried about stagnation in subscriber numbers in mature markets like the US and Europe. It has been pursuing international expansion to offset any decline in its home market. The platform, which is experiencing declining growth in subscribers in more mature markets like the United States, is growing in Africa thanks to a move to reduce prices in some markets in the first quarter of the year. The growth in subscribers—6.8%— has directly increased the streaming platform’s revenue by 13.7%, exceeding $135 million in 2022.

    According to Omdia, one hindrance to Netflix’s subscriber growth is the low penetration of credit and debit cards in many regions, which has affected how Africans pay for the streaming platform.

    Netflix’s strategy in Africa combines licencing content such as Nigeria’s Black Book from local studios with producing original content such as The Origin: Madam Koi-Koi. This two-pronged approach has cost Netflix $175 million in six years, according to a report released by the streaming service in April. Although Nigeria had the most licensed content in Africa, it got $23 million, while South Africa got the lion’s share with $125 million. Netflix has more than recouped its investment, making more than $230 million in the last two years.

  • Showmax, TikTok Partner on Naija Comedy Festival Hashtag Challenge

    Showmax, TikTok Partner on Naija Comedy Festival Hashtag Challenge

    African streaming platform, Showmax, has teamed up with top video-sharing platform, TikTok, to give young and aspiring content creators an opportunity to become the next TikTok Comedy Star with the Naija Comedy Festival hashtag challenge.

    The Challenge kicked off on Thursday, 10th of November, 2022 and will run for 4 weeks on TikTok, with the voting stage of the challenge happening in the final week.

    Five finalists will win prizes from Showmax and TikTok as well as a mentorship session with top content creator and skit maker, Mr Macaroni.

    The winners will be chosen and announced at the live finale event on TikTok.

    To join the challenge, participants are expected to post their original comedy or skit on TikTok with the hashtag #NaijaComedyFestival. The best TikToks from the challenge will also go here.

    Speaking on the challenge, Busola Tejumola, Executive Head, Content and West Africa Channels, MultiChoice Nigeria said, “This partnership with TikTok on the Naija Comedy Festival is one of the many ways we at Showmax are reiterating our commitment to supporting young and local content creators. We are excited about the growth the creative industry is experiencing and we cannot wait to see the output from the talented content creators.”

    Boniswa Sidwaba – Head of content programming at TikTok, SSA, explains: “As an entertainment platform, TikTok is committed to building a safe environment that inspires creativity and supports the discovery of creative talents within our community. Comedic content is extremely popular on the platform and nurturing and supporting local comedy creators remains a top priority for us. There has been significant growth within the comedy creator community on TikTok and we are happy to partner with Showmax in encouraging the creative industry in Nigeria through The Naija Comedy Festival hashtag challenge.” 

    Showmax remains committed to telling authentic local stories and is currently the home of local and international content.

    From as low as N1,200, subscribers can enjoy lots of premium entertainment content at here.

  • Amazon Records Subscription Surge for Prime Video in Nigeria

    Amazon Records Subscription Surge for Prime Video in Nigeria

    Amazon is recording a subscription surge with thousands of new subscribers few weeks after it launched its global streaming service Prime Video in Nigeria.

    Lagos, Abuja and Port Harcourt feature as major subscription points as the streaming giant hots up against existing competition that includes Netflix and ShowMax.

    The company in early August said Nigerians, for the first time, will be able to subscribe to Prime Video using naira, the local currency and tweeted in its official account, Prime Video Naija, that customers in Nigeria can stream more than 20,000 original TV shows and movies within its ecosystem, such as “The Boys,” “All or Nothing,” “Reacher,” “All the Old Knives,” “The Terminal List,” and the upcoming, highly anticipated “The Lord of the Rings.”

    Prime Video membership attracts ₦2,300 per month, far lower than Netflix premium at ₦4,400 per month. With the lower price carrot from Prime Video Nigeria, subscribers are getting to enjoy a vast selection of entertainment that includes global Amazon TV series, Hollywood titles, exclusive Nollywood movies, and Local Nigerian Originals:

    Ayanna Lonian (Director of Content Acquisition & Head of WW Major Studio Licensing Strategy at Prime Video), Ned Mitchell (Head of Originals for Africa & Middle East)                                                              and Wangi Mba-Uzoukwu (Head of Nigerian Originals)

    Prime Video is bolstering its local presence with two Local Amazon Originals for Nigerian customers, Gangs of Lagos and LOL: Last One Laughing Naija.

    “We’re delighted to be increasing our investment in Prime Video for customers in Nigeria, making it a truly localised experience. From local payment and a full-scale local marketing campaign, to more local content specifically for Nigerian customers, our investment in Nigeria is a significant step towards our broader expansion plans in Africa and our ambition to be the most local of global streaming services,” said Director of International Expansion, Prime Video, Josh McIvor, at the formal entry of the company into Nigeria earlier this month.

    “We know our customers want to see locally relevant faces, places, and stories alongside our global content on Prime Video, so we’re excited to be bringing Nigerian customers these brand-new Local Amazon Originals, Gangs of Lagos and LOL: Last One Laughing Naija, which will complement our growing selection of Nollywood and African series and movies,” said Head of Nigerian Originals, Prime Video, Wangi Mba-Uzoukwu.

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