These streaming giants are vying to secure their share of the market in Africa’s thriving creative entertainment industry, largely driven by a growing population and a dynamic digital space.
Among all the streaming platforms, Netflix has emerged as a standout player and has become a household name on the continent. Commendably, the streaming giant’s influence extends beyond mere entertainment and also has a significant economic impact.
Since entering key countries in sub-Saharan Africa (SSA), Netflix has been contributing across economic sector value chains within and adjacent to the cultural and creative industries and stakeholder ecosystems
From 2016 through 2022, Netflix has invested $175 million in content and in the local creative ecosystems in South Africa, Kenya and Nigeria combined, according to its impact report.
Netflix has supported over 12,000 jobs, contributing a total of $218 million to GDP, generating more than $44 million in tax revenue, and increasing household income by over $200 million.
During the seven years, the online video streaming giant has focused its operations on these three sub-Saharan African countries, with South Africa ranking as the continent’s largest contributor of content to the site.
Below is a compilation of Netflix’s contributions to the GDP of African countries in 2022: