Tinubu Secures Fresh Bolloré Investment Push for Nigeria’s Creative, Digital Economy

President Bola Ahmed Tinubu has held talks with French businessman Vincent Bolloré and executives of the Bolloré Group in Paris, with the group outlining plans to deepen its operations and investments in Nigeria’s creative and digital economy.

The discussions, held during Tinubu’s working vacation in France, focused on expanded activity across film, entertainment, fibre-optic infrastructure and related sectors, according to the Presidency.

The Bolloré Group’s media interests include Canal+, while its broader investment portfolio has links to Universal Music Group and other global businesses. Canal+ completed its acquisition of MultiChoice in July 2026, further expanding its position in Africa’s media and entertainment market.

According to the State House, Bolloré and his executives described Nigeria as the “spearhead of Africa’s cultural renaissance,” citing the international growth of Nollywood and Afrobeats and rising global demand for Nigerian creative content and culture.

Tinubu welcomed the proposed deepening of localisation, arguing that Nigeria’s growing cultural influence creates an opportunity to bring more production, investment and employment opportunities into the country.

The President said his administration would continue supporting investments that expand the creative and digital economy, develop local talent and strengthen infrastructure, while positioning Nigeria as a base for companies serving the African and global markets.

In a separate statement following the meeting, Tinubu said Nigeria must capture a greater share of the economic value generated by its creative industries through more production at home, greater investment in local industries and infrastructure, and more opportunities for young Nigerians.

The engagement places Nigeria’s creative economy alongside digital infrastructure as a growing component of the country’s investment strategy, particularly as Nollywood, Afrobeats and other Nigerian cultural exports gain international reach.

For the Federal Government, the broader objective is to translate that global cultural visibility into local economic activity, including production, infrastructure development, investment and jobs.

Tinubu said such outcomes align with the Renewed Hope Agenda’s objective of building an economy where Nigerian talent, enterprise and global cultural influence generate greater opportunities and improved livelihoods.

The Paris meeting forms part of the President’s broader engagement with international investors and business leaders during his European working vacation.